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12th March 2024

Family Brewery Reaches 150th Anniversary with a New Rebrand and New Beer

Batemans Brewery from Wainfleet Lincolnshire began from humble beginnings in 1874 and has been a continuous presence in Lincolnshire through two world wars, a keg beer revolution and a near buy out following a family share disagreement.  2024 sees the Brewery’s 150th year serving crafted beers to their 51 pubs and free trade customers.

Along with the celebrations it was decided to refresh the Company’s branding and pump clips. The new logo was launched in January and the clips mid March.

Both the logo and the pump clips are easily recognisable as ‘Batemans’ harking to the past tradition of craft brewing, but positioning the business strongly for the next phase of growth. ‘Tradition with Ambition’

Batemans brew various speciality beers each year including a variety of collaboration brews, so far this year they have joined up with De Bock from Belguim and Buxton Brewery.  Their main core cask beers are, XB, Triple XB, Yella Belly Gold however, a new cask beer  is about to be launched, recognising and celebrating the fifth generation of Batemans joining the family business, Five Generations (5G).

Five Generation ABV 4.2% a light amber pale ale, brewed with Maris Otter pale and oat malts, with smooth biscuity flavour and a delightful hop aroma of peach, pineapple, mango and passionfruit.

For Further Details please contact Jaclyn Bateman 07775993997 or email

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