London’s first alcohol-free off-licence has been a huge success. BBC news came to take a look (watch the clip here) and we’ve been featured everywhere from Indonesian TV to local blogs. You can see some photos from the shop here, and we’re trying to keep track of all our media mentions here.
Due to massive consumer demand, we have also decided to extend the pop-up until the end of February. This gives us an opportunity to bring on some new brands on our shelves too. We are particularly looking for more quality still wines and CBD drinks – they are among the most asked for products.
You can find what’s available on our booking website and get your brand on the Offy’s shelves from 1 February.
Free Trade masterclasses
There are still places on free trade masterclasses, led by beer writer and beer expert Emma Inch from Fermentation Radio, wine writer and expert Christine Parkinson, and Camille Vidal from La Maison Wellness.
These sessions will educate, inspire and inform everyone interested in gaining knowledge of alcohol-free drinks. These sessions will help you excite and delight your customers and elevate your mindful drinking customers’ experience. You will learn more about the alcohol-free drinks getting consumers’ attention right now.
“That was absolutely banging! Really useful advice from you about upselling AF drinks and training staff.
The masterclass has been a good confidence builder and I’m excited about introducing AF cocktails into my bar menu for the summer. We are in the country and half our customers are drivers, so there’s a huge gap we can fill with some delicious well-crafted AF drinks.”
Abbie – Cooper King Distillery
Alcohol-Free Spirit/Cocktails Trade Masterclasses with Camille Vidal
Monday 24th January. 2pm-4.30pm
Alcohol-Free Wine Occasion Trade Masterclasses with Christine Parkinson
February date to be confirmed.
Alcohol-Free Beer Trade Masterclasses with Emma Inch
You can book all of the events here: https://joinclubsoda.
These events have been made possible with the generous support of the British Soft Drinks Association and Wise Bartrader, the UK’s only dedicated alcohol-free trade e-store. No minimum spend and delivery anywhere in the UK.
Press release from Club Soda