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18th March 2024

Fierce Beer unveil new Year Round lager and 0.5% range for 2024.

As the final part of their Year Round range development, Fierce Beer have produced three upgraded lager offerings as well as three 0.5% abv variations. This new development completes Fierce’s new nine beer year round offering, with the 0.5% range coming in ahead of schedule.

These three light and refreshing lagers include: CERVEZA, our well-established Mexican lager with lime; PEACH FUZZ, a peach-infused lager ready for the summer months and HOMETOWN, a traditional golden Scottish lager. Each of these has a corresponding 0.5% version.

After becoming established as a reliable producer of great quality low ABV beers for other brands, for the first time Fierce will have a full year round offering of 0.5% beers of their own, as the NOLO (no and low) market continues to flourish and customers show an increased demand for variety of choice in that sector.

Fierce’s new year round range will continue to be GLUTEN-FREE & VEGAN to remain as inclusive as possible. Positioned as “your new favourite beer,” Fierce hopes to deliver a great drinking experience to consumers new to craft beer – as well as established fans.

These six new beers are available from now and will soon be available in selected Scottish supermarkets.


CERVEZA is a crisp and zesty authentic Mexican-style lager cut with fresh zesty lime juice and a hint of salt to deliver maximum flavour at 4%. Gluten Free + Vegan.

PEACH FUZZ is a light and juicy peach-infused lager that is primed to be the beer of the summer! Packed with refreshing peach flavour, at 4.2%. Gluten Free + Vegan.

HOMETOWN is a classic golden Scottish lager made with the finest pilsner, Vienna and wheat malts. It’s light and refreshing at 4.2%. Gluten Free + Vegan.

All three have a corresponding 0.5% version – Cerveza 0.5, Peach Fuzz 0.5, and Hometown 0.5.


On the full new range, Dave Grant, founder and MD of Fierce Beer, said “with these nine beers we feel we have created a Year Round range that has something for everyone and stays true to our Fierce mantra. Our new lagers are made to the highest quality and we are excited to expand our No and Lo offering with these three great options.”

Rob Mackay, Fierce’s Head of Creative, said “Fierce have always had a reputation for quality – we now have impactful and consistent branding across our range of both new and established easy-drinking, accessible core products.”


For more information on Fierce’s new branding please contact Rob MacKay on

For more information on availability of Fierce’s new range, or for samples, please contact Craig Cargill on

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