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23rd August 2023

Former Greene King managed pub becomes Hive Pub after £500,000 transformation

Former Greene King managed pub The Ainsty in York has reopened as a Hive Pub after a £500,000 transformation by pub owner Greene King.

As part of its transformation, the pub has been overhauled both inside and out – expanding and upgrading its space and facilities for local pub goers.

Inside, the pub has all new furniture and fittings, including new seating, benches, lighting, interior design and a new bar.

Outside, the garden at the pub has also been transformed with beautiful outdoor garden furniture and enhanced landscaping to make the most of the pub’s beer garden.

The pub will be operated by franchisees Simon and Avan Brind, who are husband and wife and both have over 20 years’ experience each in the hospitality sector and pubs. Both also live locally in the area and know a lot of the community who will use The Ainsty.

As a Hive Pub, The Ainsty will provide everything a pub goer could want from their local under one roof. This includes a great range of beers and other drinks, an extensive range of food and a regular programme of live entertainment plus Sky Sports and BT Sport subscriptions to show all major sporting events.

The beer on offer at the pub ranges from standard and premium lagers, to ciders, stouts and ales – plus a number of craft beers for those looking for something extra special. The pub also serves a range of spirits, wines, soft drinks and alcohol-free options.

The food offer at the pub will include traditional pub classics such as Fish & Chips, Burgers and Pies, as well as sharers and tapas style plates. The pub will have regular offers on including a 2-4-1 Burger Night, Steak and Wine Night, plus Pizza’s and more.

Aimed at those with experience of running a pub, the Hive Pubs franchise agreement gives licensees a ready to trade pub within a proven branded concept for just £5,000 ingoing cost. Franchisees get a minimum guaranteed income of £20,000 which is paid weekly. They also get a percentage of food and drink sales. In addition, they get a share of the profits in their pub and can earn a bonus on top of this.

Hive Pubs recently won “Best New Concept” at the Foodservice Equipment Journal 2022 Awards and Greene King was recently accredited for its franchise pub offer by the British Franchise Association.

Simon and Avan Brind, Franchisees of The Ainsty, said: 

“We cannot wait to welcome everyone into the all-new Ainsty!

“Greene King’s investment in The Ainsty to transform it into a Hive Pub has been exceptional and, quite frankly, the pub is looking spectacular.

“In line with the Hive Pubs franchise concept, we will be a community first pub offering great entertainment, food and drinks.”

Dan Robinson, Managing Director of Greene King Pub Partners, said:

“We know The Ainsty is special to the local community, so as a Hive Pub we have put significant investment in the site to give it a new lease of live. Combined with the passion and drive of Simon and Avan as franchisees the pub is in great hands!”


Notes to editors

Press Contact: Nick Lawrie Email: Tel: 07812 256245

About Greene King:

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 39,000 people across the group with four divisions: Greene King pubs, Destination Brands, Partnership and Ventures, and Brewing & Brands.

  • Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country
  • Destination Brands is a mixture of food and drink-led brands including Hungry Horse, Farmhouse Inns, Chef & Brewer, Wacky Warehouse, and Pub & Carvery, Pub & Dining and Pub & Grill
  • Partnerships & Ventures includes Pub Partners, which runs our tenanted and leased pubs business and Hive Franchise pubs, and our Ventures Brands which is made up of Metropolitan Pub Company, Hickory’s, Hotels Group and Crafted Pubs

Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

About Greene King Pub Partners:

Greene King Pub Partners operates over 1000 leased, tenanted and franchise pubs across England, Scotland and Wales with independent business partners. In March 2023 it was recognised as the best leased and tenanted pub company at the Publican Awards, the 6th time Greene King Pub Partners has won the national industry award.

Press Contact: Nick Lawrie Email: Tel: 07812 256245

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