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30th January 2012

Fraoch 22 hits the bottle

FRAOCH 22: Is what happens when a 4000-year-old brewing legend joins forces with one of the true innovators of the contemporary Single Malt Whisky Scene…

 After heightened anticipation, 1 year in barrel, 6 months in the tank and more than a little suspense; Williams Bros. Brewing Co. are proud to unveil the first in a series of Vintage Cask Collaborations.

 “Fraoch 22 is an 11% ABV version of our Heather Ale, that has been aged in ex-sherry casks, previously used to mature Auchentoshan single malt.” Said Bruce Williams, Founding Brother and keeper of the definitive recipe for Fraoch (Alongside Scott Williams) for the past 22 years. 

 “This maturation process delivers a rich, creamy brew, full of sherry notes & barley wine with a wood & whisky finish.” Continued Bruce, who is currently on a tour of the states to promote Scottish Craft Beer and the art of serving proper Cask Conditioned Ale. 

This limited edition beer (only 12,000 individually numbered bottles produced) is available in 75cl Belgian style beer bottles and capped with a re-sealable device called a Zork.

 “F22 is a beer to be savoured and shared with friends.  Once opened, if kept in the fridge and re-zorked, it should stay in peak condition for a couple of weeks” stated Chris Williams, who worked closely on the project alongside his father and uncle.

 With pre orders already coming in from the US, Europe & Scandinavia, you’ll need to be quick to stock up on this masterpiece of modern brewing that will only help cement Fraochs global position as Scotland’s Original Craft Beer.

 

‘We see 2012 as the year when Fraoch Heather Ale will step out from the Shadows of some of the young pretenders and stake its claims as the true Craft Beer of Scotland” challenged Richard McLelland Director of Sales and Brotherhood at the brewery.

 

“Fraoch 22 should be seen as a statement of intent:

Although this is a 4000 year old recipe, which we proudly guard and cherish, we are not afraid to be bold and develop the brand in new directions.” Intoned McLelland. “2012 has already seen us trial Fraoch Heather Ale in 50L Keg format with a National Distribution deal pending. – I see no reason why Scotland should not be every bit as famous for the perfectly poured Pint of Fraoch as Ireland is for Guinness.”

 

Fraoch 22 is available @ http://www.williamsbrosbrew.com/

and all good Craft Beer retailers.

 

For quotes, further comment and images contact

 

Richard McLelland

 

r.mclelland@williamsbrosbrew.com 

 

07739323962