Suffolk brewery, St Peter’s, is set to unveil its brand new look and a host of new beers at Craft Beer Rising at the end of the month.
Exhibiting for the first time at the UK’s biggest craft beer festival, Craft Beer Rising, St Peter’s Brewery will reveal its exciting new rebrand and launch a range of brand new draught beers at the event, which takes place from 21st to 23rd February at The Old Truman Brewery Building in Brick Lane, London.
Retaining its iconic oval bottle, St Peter’s has updated its labels and branding with a fresh, new and eye-catching design that maintains its premium position in the beer industry, whilst also supporting its current customers and staying true to its roots, heritage, provenance and quality.
For the first time, St Peter’s will introduce a selection of new draught beers to its portfolio. Four new brews have been expertly-created.
The new Revival Pilsner is a full-bodied premium pilsner with citrus aromas and a smooth finish. White Raven is a crisp and refreshing wheat beer with tropical aromas of banana and clove, whilst the new Stateside Pale Ale is a hoppy session ale with citrus flavours and soft bitterness.
The final product making up the four is the brand new addition to its Without® brand of alcohol-free beer. Without® Elderberry & Raspberry is a fruity 0.0% ABV beer that will appeal to the growing demand for delicious zero alcohol beer.
“We are very excited to be attending Craft Beer Rising for the first time and to have the opportunity to showcase our new branding and new draught beers,” says John Hadingham, MD at St Peter’s Brewery. “We’ve been working hard to develop a new look for St Peter’s that is quirky and innovative, but retains the true ethos of the brewery Brand and positioning that John Murphy set out to provide when he launched St. Peters 20 years ago. We’re very proud of our brand and these new beers and we can’t wait to see what visitors to the show think of them.”
St Peter’s Brewery will be exhibiting its full range of bottled and draught beers at the event and MD John Hadingham will also host a talk.
For more information on St Peter’s Brewery visit www.stpetersbrewery.co.uk
For images, samples or interviews contact Nikki Whiteford on 07733 261843 or email nikki@nicolawhitefordpr.com