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28th July 2022

Fuller’s and the London Pub Explorer

Fuller, Smith & Turner, the premium pubs and hotels business, has teamed up with the London Pub Explorer – an urban explorer who documents the changes to the culture and landscape of London’s pubs – for a takeover of its Instagram page.

Ali Von Lion, the London Pub Explorer, will be reviewing 12 Fuller’s pubs – sharing the experiences with Fuller’s 20,000 Instagram followers. As part of the tour, Ali will also venture to a couple of its pubs outside of London – including a night’s stay in one of Fuller’s Beautiful Bedrooms.

Head to Fuller’s Instagram page on Saturdays for insight into the history of some of its most iconic pubs – including The Star Tavern in Belgravia, The Victoria in Paddington and The Butcher’s Hook & Cleaver near Barbican.

Ali, the London Pub Explorer, said: “I am very excited about this partnership and jumped at the chance to work with such a traditional pub business who go the extra mile to retain our pubs’ heritage. Fuller’s is synonymous with the London pub scene and is a bastion of honouring the legacy of its glorious past. I have already thoroughly enjoyed exploring a number of its pubs. I’m looking forward to visiting more in the coming weeks and sharing my adventures.”

Jane Jones, Fuller’s Marketing Director, commented: “I am really looking forward to seeing what the London Pub Explorer will discover about some of our fantastic and historic pubs. We know that many of our city’s pubs are steeped in history so I’m sure Ali will find a wealth of facts and stories behind these iconic sites.”


Fuller’s in a nutshell:

Fuller, Smith & Turner PLC is the premium pubs and hotels business that is famous for beautiful and inviting pubs with delicious fresh food, a vibrant and interesting range of drinks, and engaging service from passionate people. Fuller’s has 207 managed businesses, with 1,030 boutique bedrooms, and 178 Tenanted Inns. The estate is predominately located in the South of England (44% of sites are within the M25) and stretches from our London heartland to the Jurassic Coast via the New Forest. Our Managed Pubs and Hotels include 16 iconic Ale & Pie pubs, seven stunning hotels in the Cotswolds, and Bel & The Dragon – eight exquisite modern English inns located in the Home Counties. In summary, Fuller’s is the home of great pubs, outstanding hospitality and passionate people, where everyone is welcome and leaves that little bit happier than they arrived.

Social Feeds:

Website –

Facebook – @FullerSmithandTurner

Instagram – @Fullers

Twitter – @Fullers

LinkedIn – fuller, smith & turner

Press release from Fuller’s

For further information, please contact the press office:

Georgina Wald         020 8996 2198  

Alice Monteath         020 8996 2074