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17th August 2017

Fuller’s and Brentford FC renew an old partnership

Fuller, Smith and Turner PLC, the London brewer and premium pub company, and Brentford Football Club are delighted to announce a new strategic partnership. A two-year agreement has been reached for Fuller’s to become an Official Club Partner of Brentford FC in a deal that sees London Pride continue to be available to supporters on matchday at Griffin Park. Fuller’s and Brentford have a history that goes back more than a century, to when Fuller’s donated a nearby apple orchard to the Club, which became their Griffin Park home in 1904 – the name being a nod to Fuller’s Griffin Brewery.

 

The new deal sees Fuller’s become Brentford’s Official Premium Ale Partner. London Pride will be available on every bar including The Hive, the main supporters’ bar. Their partnership features key branding round the stadium, including on Brentford’s incoming perimeter LED advertising system, the London Pride pint and can mascots will be making regular appearances and Fuller’s was the Match Sponsors for the first home league game of the season, when The Bees took on Nottingham Forest on Saturday 12 August.

 

Other elements of the package, to be activated in the future, will include player appearances, match tickets and a two-way discount which will see special group promotions for Fuller’s employees, while Brentford FC Season Ticket Holders and Club Members will get a discount on tours of Fuller’s Griffin Brewery, Brewery shop and selected Fuller’s Pubs.

 

Simon Dodd, Managing Director of The Fuller’s Beer Company, said: “With the historic link between Brentford and Fuller’s, it’s great to see our flagship beer on sale at Griffin Park. We have a lot of Brentford supporters working at the Brewery, it is a club that is geographically very close and we know that London Pride will be a popular choice on The Bees’ bars.”

 

James Parkinson, Brentford FC Commercial Director, added: “The relationship between Fuller’s and Brentford goes back a long way and we are delighted to have now reached an official partnership agreement with Fuller’s.  The Club prides itself in delivering engaging partnerships that reach beyond just branding and marketing, but which can deliver a true partnership, working together to add value to both our supporters and Fuller’s staff.  We look forward to working with the Fuller’s team in the years to come. “

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For further information, please contact the press office:

Georgina Wald                     020 8996 2198            georgina.wald@fullers.co.uk

Joanne Steward                   020 8996 2135             joanne.steward@fullers.co.uk

Alice Monteath                    020 8996 2175             alice.monteath@fullers.co.uk

Or

Brentford Football Club – Chris Wickham, Head of Communications, cwickham@brentfordfc.com +44 (0) 20 8380 9934

 

Notes to Editors:

Fuller, Smith and Turner P.L.C. is an independent traditional family brewer founded in 1845 and is based at the historic Griffin Brewery in Chiswick, London, where brewing has taken place continuously since 1654. The Company runs 186 Tenanted pubs and 198 Managed Pubs and Hotels, with a focus on delicious fresh, home-cooked food, outstanding cask and craft ale, great wine and exceptional service. The Company also has 706 boutique bedrooms in its Managed estate. The Fuller’s pub estate stretches from Brighton to Birmingham and from Bristol to the Greenwich Peninsula, including 173 locations within the M25. Fuller’s owns a 76% stake in The Stable, a craft cider and gourmet pizza restaurant business, which has 17 sites in England and Wales.

 

The Fuller’s Beer Company brews a portfolio of premium beers including London Pride,

 

Oliver’s Island, ESB, Organic Honey Dew and Frontier Craft Lager. The Company owns Cornish Orchards, a craft cider maker producing a range of award-winning ciders and premium soft drinks. Fuller’s is also the UK distributor for Sierra Nevada, the premier US craft beer. In December 2015, Fuller’s acquired a 51% stake in Nectar Imports, a wholesale drinks business.

 

 

Brentford Football Club is a professional football club based in Brentford, in the London Borough of Hounslow, that currently plays in the English Football League Championship. It was founded on 10 October 1889 and plays its home games at Griffin Park, its home stadium since 1904.

 

Brentford’s most successful spell came during the 1930s, when it achieved consecutive top six finishes in the First Division. Since the Second World War, it has spent most of its time in the third and fourth tiers of English football. Brentford has been FA Cup quarter-finalists on four occasions, and has three times been Football League Trophy runners-up. The Club’s aim is to play at the top level of English football in the Premier League.

 

 

Joanne Steward
PR Executive

Fuller, Smith & Turner P.L.C. Griffin Brewery, Chiswick Lane South, London, W4 2QB
Telephone 020 8996 2000 www.fullers.co.uk