A York Hotel is hoping “blondes will soon be on tap” after joining forces with an independent brewery to supply it with its own-label beer!
From this week, bottles of Monkbar Blonde will be stocked in the bars of the BEST WESTERN Monkbar Hotel, as part of the venue’s policy to create a truly unique experience for guests.
The hotel, which has a reputation for working with local businesses whenever possible, called upon the expertise of Tockwith-based Rudgate Brewery to help in its latest project.
The move for an own-label beer comes hot on the heels of the award-winning establishment serving its own, unique blend of coffee, which has been created by Laurence Beardmore, of the York Coffee Emporium.
BEST WESTERN Monkbar Hotel General Manager Graham Usher said: “One of our top priorities at the Monkbar Hotel is to create a unique experience for both guests and visitors alike.
“Last month we launched Monkbar Emporium Blend coffee and this has now been followed by another brew – Monkbar Blonde! The saying goes gentlemen prefer blondes, and in our case it’s a bottled-blonde variety.
“We have worked closely with the team at Rudgate Brewery to choose the right beer for us, and I must say sampling their beers was a very pleasant task!
“In the end we plumped for the Jorvik Blonde, which, with the brewery’s blessing, we have now rebadged as Monkbar Blonde. Our ultimate aim is to eventually have Monkbar Blonde on tap!
Rudgate Brewery Managing Director Craig Lee said: “We are delighted to be supplying the Monkbar Hotel with our bottled real ale.
“We are very protective of our beers and we certainly don’t let all and sundry do this. However, we are impressed with the labelling and we are more than happy to be raising a glass to Monkbar Blonde!
For further information, please contact:
Graham Usher, BEST WESTERN Monkbar Hotel, on 01904 667700
David Simister, Different PR, on 0845 389 26 26
Picture Caption: Bottle Blonde! BEST WESTERN Monkbar Hotel Sales Manager Nikki Brannan with Monkbar Hotel General Manager Graham Usher (left) and Rudgate Brewery’s managing Director Craig Lee