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29th September 2021

Give The Gift Of Exceptionally Crafted Beer This Christmas With Exciting Brews Including Smores and Creme Bearlee

Beer lovers can rejoice this Christmas as Beartown Brewery, the independent brewer, offers expertly crafted beer that offer modern twists to tingle the taste buds. Proud to be different, Beartown Brewery is all about quality but standing out from the crowd.

The Beartown Brewery story began in 1632, when Congleton, a town in Cheshire, sold its bible to buy a Bear.  From that day forward Congleton was given a new name, Beartown.

Beartown Brewery was officially born in 1994, and blossomed in a world of cask beer – the pinnacle of craft brewing and has over the years added bottles, cans and kegs to the range. Regardless of beer style or vessel, the one thing that runs through the core of all Beartown Brewery beers, is quality craftsmanship and flavours.

Available to order online, the beers are available in bottles, cans, fridge packs or kegs. Bursting with flavour, the smooth tasting beer hits all of the right spots of the taste buds.

The cans, which are available in a pack of 12 and priced from £36 include the following flavours:

Smores flavour was inspired by the iconic American campfire snack of chocolate and marshmallow, whilst the honey malt and flaked Oats give the biscuity notes of a traditional graham cracker. A combination of 8 malts provide a deep and robust dark chocolate character which is backed up with an addition of cacao nibs and vanilla pods. The beer is the perfect fireside drink for the winter months.

The classic, The Cub is a simple yet refreshing new take on the APA seen sweeping the nation during the craft beer boom of the last few years. The Cub has a distinctly layered hoppy flavour and aroma, along with a generous dry hop, leaving The Cub with notes of Lime, Mango and grapefruit and a lasting refreshing taste on the tongue urging the drinker to sip again.

Trap is a pale ale with a pilsner inspired bite. Using primarily German ‘Bamberger Pilsner’ malt, the pale ale is almost lager-like with orange & stone fruit flavours and the simcoe adding finer citrus notes and an underpinning of earthy piney tones.

For those looking for a gift under £20, Beartown offers an eight pack of bottled beers across the range from just £18 or from £32 for 16 bottles.
Beer lovers with a sweet tooth will go wild for the best selling and dessert inspired, Creme Bearlee, a luscious dark and sweet stout with roasty, toasty notes from dark malts partnered with the sweetness of molasses and Madagascan vanilla make this the perfect stout for those wishing to venture unknowingly onto the dark side.

Sticking with the dessert theme, the Peach Melbear packs a fruity punch upon first opening and carries through right to that last sip. Brewed with chinook and mosaic, stone fruit and piney hop notes compliment the abundance of peachiness that wafts out of the glass upon pouring.

Another fruity favourite is the Bluebeary, a clean drinking IPA, delicately infused with Canadian blueberries, along with Kahuna, a passion fruit pale ale which leads the drinker on a thirst quenching journey of tropical fruit and floral notes.

Named after the famous bear named Wojtek, who was raised by soldiers from a cub during WWII, to go on and achieve rank and title within the military and legend status, the Wojtek beer is a nod to the iconic bear.

The Quantock, is big, bold and beautiful ale, with sweet and malty flavours underpinned by a subtle but present bitterness. A percentage of all Quantock sales are donated to “Animals for Asia” to aid the work they do to prevent cruelty to bears worldwide.

With a nod to the bear running throughout the collection of beers, the Polar Eclipse is an expertly refined black treacle and burnt toffee stout along with Bear Skinful, which was once the one and only beer that Beartown produced and has remained popular ever since.

The flagship pale ale, Kodiak, is seen constantly flowing in the Beartown tap house and is a no nonsense sessionable pale ale. A simple Malt bill provides a clean and crisp palate with a double-team of German grown hops punching through subtle citrus notes and a refreshingly bitter finish.

The super pale ale, ‘LIT’, aka bearly literate, greets drinkers with a citrus and fruity hop profile balanced on top of a lip-smacking bitterness.

Beartown’s 5% amber bitter, Bruin’s Ruin is a delicious smooth drinking bitter, with a sweet biscuit finish.

For those who are looking to gift a loved one a different tipple of choice, new to the range is The Cub Gin, in collaboration with Zymurgorium Gin.

A fantastic fusion of brewery and distillery, where master distiller meets master brewer to produce the Bear and Bee love child, The Cub.

An expertly crafted blend of Beartown Brewery sumptuous Citra and Mosaic hops gently distilled, paired with the finest juniper, lemon, lime and vanilla, The Cub is a new Tom style gin.

Modelled on Old Tom Gin, a sweeter style of gin, and lighter, too, Old Tom was a hugely popular style in the late 1800s, a notorious tipple as London’s gin scene was driven underground. Drinkers would look for cat-shaped wall plaques, where they would drop a coin in the cat’s mouth and a shot of gin would be dispensed from a tube.

For £35 a month, beer lovers can join The Kodiak Club. Every month customers will receive 12 beers, which will be a mix of 440ml cans, 330ml and 500ml bottles. The membership also includes an annual brewery tour, with plenty of beer thrown in.

To find out more about Beartown Brewery or to purchase any of the range visit:


Press release from Beartown Brewery

For any press enquiries, please contact Verity Carson or Molly Winter at Down at the Social on 07854135834 or email: