A special seasonal brew is back on the menu this month as Bath Ales’ Golden Hare hits the pumps.
A familiar favourite with drinkers across the Bath Ales pub estate, Golden Hare is back once again by popular demand and just as delicious as ever.
Brewed using floor-malted Maris Otter barley and the aptly named Goldings hops, the lightly flavoured ale is perfect for spring.
For many drinkers the release of Golden Hare will herald the end of long winter nights for another year.
The tipple will be available on draught in pubs from early February until April, or whilst stocks last.
Head brewer, Gerry Condell, said: “We have been producing Golden Hare in a bottle for a while by popular demand. Making it available in cask makes absolute sense – it’s simply packed with flavour and perfect for spring.
“Golden Hare is one of our most popular seasonal ales as it’s wonderfully fresh and has a delightfully zesty taste. Brimming with condition, this light ale is smooth yet dry, which is a winning combination.”
Gerry added: “We produce a number of beers to suit different times of the year including Summer’s Hare and Forest Hare and they’re all highly anticipated by our loyal customers.
“We’ve already had regulars asking after Golden Hare thanks to the unique character of this brew so I anticipate that it won’t hang around for long.”
Mark Harding, sales director at Bath Ales, added: “Last year we saw very strong sales of Golden Hare so we’re hoping for a repeat performance this year. Our core focus is, and will always remain, on producing top quality beer which our customers return for again and again.”
Golden Hare (4.4% ABV) will be available in many locations across the South West encompassing all the Bath Ales’ pubs and including the Graze Bars in Bristol, Cirencester and Bath and the newest venue in Bristol’s Colston Hall.
This year the special brew will also be available in Everards pubs in the Leicester area.
ENDS
For more information, images and samples, please contact Amy Bullen at Inside Media on 01179 066 526 or email amy.bullen@insidemedia.uk.com.
About Bath Ales:
Based between Bath and Bristol, Bath Ales is an independent brewery established in 1995 which uses traditional brewing techniques with cutting-edge technology. The founders come from a brewing background and combine a range of skills with a shared passion for all styles of beer.
The business currently produces just over 20,000 brewer’s barrels annually and has had its own bottling plant since 2007. Sustained investment plans will see the brewery continue to increase production volumes. Bath Ales also has an on-site brewery shop.
Bath Ales now operate 11 sites across the South West – Colston Hall, The Hare on the Hill, The Hop Pole, The Salamander, The Swan, The Wellington, Beerd, The Grapes a little bit further afield in Oxford, and three Graze, Brasserie & Chophouse sites in Bath, Bristol and Cirencester. The latest flagship Graze in Bath also features a fully functional microbrewery.
The Bath Ales range of beers includes Gem, Barnsey, Dark Side, Wild Hare, Special Pale Ale and Ginger Hare.
Amy Bullen
Inside Media
Twitter: @InsideMediaPR
Tel: 01179 066 526 / 07827 852 928
@InsideMediaPR / www.insidemedia.uk.com
Only Agency ever shortlisted for Outstanding PR & Outstanding Small Consultancy (2012 & 2013)
Five Silver Awards and further four Finalist Awards in 2013
Three Gold, six Silver and 14 Finalist Awards, 2010-2013