London, 18 July, 2024 – Goodness Brewing, in collaboration with NOMOQ and the London Craft Beer Festival, is thrilled to announce an exclusive launch party to unveil their latest artist lead collaboration cans. The event will take place on Wednesday, July 31st, at Mother Kelly’s in Bethnal Green, London.
This launch event is not just a celebration of innovative brewing and artistry but also a unique opportunity to recognise and support the talented artists who have been integral to this project. Unlike traditional collaborations, the artists have been deeply involved in every step of the creative journey, from conception to final product, ensuring a truly immersive and collaborative experience.
Artist Matt Martin designed one edition of the can with the Goodness Brewery team using an anaglyph technique, which is a 3D effect achieved by means of encoding each eye’s image using filters of different colours, typically red and cyan when a user wears special 3D glasses. A truly unique artistry experience going above and beyond just ‘packaging’.
The second artist, Benny Payne created the second edition and represented what is inside the can in a flavourful fresh innovative beer. Benny’s signature fruit and bird motifs splashed across a gleaming mirrored surface incapsulated the beer’s flavour as described to him by The Goodness head brewer Josh Billington.
NOMOQ’s cutting-edge technology has played a pivotal role in bringing these collaborative visions to life. Speaking about the designs, Konstantin Schwarzkopf, Head of Design, at NOMOQ commented: “Our mission is to empower brands and breweries to explore the full potential of NOMOQ’s technology. Always for NOMOQ brands are the artists, transforming the craft beer world into a more colorful and dynamic space.
“We offer more than just an alternative to labels; we provide a blank canvas for extraordinary brand opportunities. We work closely with the artists to incorporate nearly all of our technological elements, including 3D and textured designs.”
Event Highlights:
- Launch of Brand Collaboration Cans: Discover the unique and vibrant cans designed in collaboration with top artists.
- Artist Involvement: Learn about the innovative process where artists were part of every decision-making stage and ask the artists questions directly.
- Art for Purchase: Support the artists by purchasing their works directly at the event.
Head of Brand at Goodness Brewery, Elaine Robertson, adds: “This event will be the first time anyone sees the can designs and we are really excited to reveal them. Unlike the traditional model of commissioning an artist then taking them out of the product design stage, we wanted our artists involved and contributing at all stages, ensuring the final product is a true representation of their work.
“NOMOQ worked alongside the artists and the creative team at The Goodness to take original art from 2D to 3D, keeping the texture and integrity of the mediums the work was created with. NOMOQ’s printed process pushes these cans beyond just function into a truly unique object to be kept and treasured long after the beer has been enjoyed.”
The London Craft Beer Festival is proud to support this collaboration, emphasising the creative synergy between brewing and art. The event at Mother Kelly’s promises to be an unforgettable evening filled with great beer, exceptional art, and a celebration of creativity and community.
Greg Wells, Co-Founder of We Are Beer, said: “We are proud of this partnership and celebratory launch as we gear up for London Craft Beer Festival on 09 – 10 August. Join us for an evening of innovation, creativity, and community spirit. Celebrate with us as we showcase the incredible talents of the artists and the limitless possibilities of NOMOQ’s technology.
Event Details:
- Date: Wednesday, July 31, 2024
- Time: 6:00 PM onwards
- Location: Mother Kelly’s, Bethnal Green, London
For more information visit motherkellys.co.uk/events/goodnesslcbfrelease and nomoq.com.
ENDS
Notes to editors
Distributed by Olivia Boyce-Phillips at Four Marketing Agency. For interview requests please email olivia@four-pr.com .
About NOMOQ
The dynamic packaging company was set up in 2022 in Switzerland by a passionate team of craft beverage lovers who love to turn cans into works of art. NOMOQ’s first production site is located in Kirchheimbolanden – Rhineland-Palatinate, Germany. The new site in the UK will be NOMOQ’s second production site.
There is No Minimum Order Quantity, hence the name, and this is what makes NOMOQ unique and accessible for smaller budgets or for small production lines, creating high quality perfectly decorated beverage cans, whatever the order size with a quick turnaround.
Full colour digital can printing is available in 200ml and 250ml slim, 330ml sleek and 330ml, 440ml and 500ml standard. All cans are fully recyclable without unnecessary plastic sleeves or labels.
See our works of art on our Instagram page and to order your own free sample or for more details visit nomoq.com.
About Goodness Brewery
Introducing Goodness Brewing Co, born in the vibrant heart of North London’s Wood Green in 2018. Founded by friends Damien Legg, Mike Stirling, Joe Louis Sheasgreen, and Zack Ahmed, we’re now nearly a decade strong, led by head brewer Josh Billington.
Passionate about quality, we meticulously craft our beers, sourcing the finest ingredients and fine-tuning water profiles to complement each brew’s style. Our hops are heroes, bursting with juicy, fruity flavors in every sip. Explore our core lineup and limited edition specials – we’re not just a brewery, we’re the essence of great beer. Discover the craft and care that make us The Goodness!
Distributed by Olivia Boyce-Phillips at Four Marketing Agency. For interview requests please email olivia@four-pr.com
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