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17th November 2022

Greene King Brewery supports customers to buy cask with confidence

Greene King, the UK’s leading pub company and brewer, has launched a new support pledge, the Cask Iron Guarantee, that gives free-trade customers the ability to claim a refund or credit for expired cask ale.

The pledge has been introduced by the brewery to build more confidence in the cask ale category and provide more support for customers, who may be looking to introduce Greene King cask ale to their offering.

The Cask Iron Guarantee, which also includes the brewery’s seasonal cask ales, including festive Rocking Rudolph now available, is also aimed at encouraging free-trade outlets to expand their range, without the risk.

Available with Greene King cask ales only, including Abbot Ale, Greene King IPA and more, free-trade customers signed up to the guarantee will be entitled to a full refund for un-broached volume and a credit for remaining volume on broached casks that go out of date ahead of them being sold through.

Jamie Shipperley, Head of Customer Marketing at Greene King said: “We are proud of the beer we brew, but we are also incredibly proud of the promise we are making to our free-trade customers and the cask ale sector. Whether customers are stocking their first firkin of Greene King IPA or are adding a seasonal ale to their current range, the Cask Iron Guarantee gives free-trade customers an opportunity to stock something new, without financial risk. It’s a great reason to try the amazing quality of cask beers we offer and see what they can do for your venue.”

Terms and conditions apply, customers should contact their Greene King sales representative for full details.


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About Greene King:

  • Greene King was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs around 39,000 people across its five divisions: Local Pubs; Destination Food Brands; Premium, Urban and Venture Brands; Pub Partners; and Brewing & Brands.
  • It operates c.2,600 pubs, restaurants and hotels across England, Wales and Scotland, of which c.1,600 are retail pubs, restaurants and hotels in the Locals, Destination and Premium, Urban and Venture divisions, and c.1,000 are tenanted and leased pubs in its Pub Partners division. Its leading retail brands and formats include Hungry Horse, Farmhouse Inns and Chef & Brewer.
  • The Brewing & Brands division covers the brewing sides of the business, with quality ale brands brewed at the Greene King brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. The industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best.

Press release from Greene King.

For more information, or any other media inquiries please contact