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30th January 2025

Greene King Champions Innovation in Cask with 2025 Seasonal Calendar

Greene King, the UK’s leading pub company and brewer, is launching its 2025 calendar of cask beers this January after a successful 2024.

As the number one cask brewer1, Greene King is proud to continue to innovate and invest in ale with this year set to launch even more new and exciting brews with their seasonal calendar. The Fresh Cask Releases calendar provides pubs with rotating styles and flavours that complement the time of year and drive interest for guests.

Whilst the cask category saw an overall decline, Greene King’s seasonal cask calendar continued to grow both in stockists and volume vs the previous year, which underpins that innovation and experimentation may be key to driving more pubs to serve cask and recruit more drinkers to try it.

This year’s Fresh Cask Releases calendar includes 15 limited-edition beers available at specific points. Following on from the previous 2024 calendar, Fireside, the 4.5% ruby winter ale, and Abbot Reserve, the 6.5% premium ale, will be available in January to ward off the cold with their rich and deep flavours.

Making a return for February is the much-loved, sport inspired, Scrumdown. The 4.1% fresh golden ale is fragrant, easy drinking and brewed from sweet pale malt and classic English hops. This is the ideal beer to celebrate the rugby tournament with as it adds to the overall pub experience. Pubs will be able to stock Scrumdown throughout February and into March.

Making its debut to the calendar this year is Wolfpack Alpha Stout. In collaboration with Wolfpack, this 4.2% Stout is a dark and rich beer, where robust barley meets the bold kick of coffee and chocolate malt. As stout is making a strong resurgence with drinkers, this is the perfect beer to have on the bar during the key rugby tournament.

Wolfpack is a UK based brewer co-founded by international rugby players, Al Hargreaves and Chris Wyles. Wolfpack Alpha Stout will be available to order throughout February and March.

Jack Palmer, Head Brewer at Greene King Brewery, said: “Our 2025 Fresh Cask Releases calendar is the best yet and we are excited for another year of great results. This year’s calendar includes a mix of guest favourites, seasonally themed ales and also brand-new collaborations and creations. Cask ale offers so many styles and flavours and our calendar of cask beers is a brilliant way to ensure that pubs have the right style for the season but also something new and exciting for guests to try on rotation.”

Each of the seasonal cask beers in the calendar, excluding Rocking Rudolph, will also be available in pins (36-pint units).

To order from the Cask Fresh Releases Calendar contact your Greene King sales representative or call 0345 600 1799.

1 Data source: CGA OPMS MAT volume to 30/11/2024

ENDS

For more information please contact hollysmith@greeneking.co.uk.

Notes to editors

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.

  • Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.
  • Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands.
  • Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

Images here: https://we.tl/t-3mBB6POepc


For more information please contact hollysmith@greeneking.co.uk.

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