Skip to main content
12th October 2023

Greene King donates £50,000 to LGBTQ+ charity Switchboard

Greene King has presented Switchboard LGBT+ Helpline with £50,000 at the City of Quebec, London’s oldest LGBTQ+ pub.  This is the third year that the pub company and brewer has supported the charity, bringing its total support to £70,000.

As part of its #DiversityMakesUs campaign during Pride month in June, Greene King partnered with Coca-Cola Zero Sugar and Absolut Vodka to donate 10p (+VAT)* per drink sold across Greene King’s 1,600 managed pubs to the charity.

The funds raised will go towards supporting Switchboard with its freephone helpline number which was launched at the beginning of the year.  The charity continues to receive ever-increasing caller volumes that Switchboard is currently facing from members of the LGBTQ+ community and beyond.   The helpline service is run mostly by volunteers and provides a confidential and non-judgemental helpline for LGBTQ+ people looking for a sense of community, support or information, 365 days a year.

Switchboard is the chosen charity of Greene King’s LGBTQ+ focussed employee led inclusion group, The Village Greene.  The group, which is made up of team members from across the business, has helped Greene King take positive, practical steps towards everyday inclusion, with its mission to Advocate, Celebrate and Educate.  Earlier this year, the group was integral to the development of the company’s new gender identity policy designed to support gender fluid team members and those who were transitioning at work.

Assad Malic, Greene King’s chief communications and sustainability officer, and Village Greene executive board sponsor said: “The work Switchboard does is incredibly important for the LGBTQ+ community, and with the help of our supplier partners we’re proud to have raised an outstanding £50,000 through donations from the sale of Coca-Cola Zero Sugar and Absolut Vodka.

“As the heart of communities, pubs play a vital role in supporting the LGBTQ+ community, and we will continue to ensure inclusivity is at the core of all we do, to help promote allyship between team members and support all of our guests to feel a sense of belonging.”

Stephanie Fuller, CEO at Switchboard, the national LGBTQ+ helpline said: “The £50,000 donation from Greene King has helped to fund our freephone helpline and means that we will be able to meet the ever-rising demand for our services in these difficult times for the LGBTQ+ communities.

“We are delighted that Greene King has continued to support us and raise awareness of the service we provide and look forward to continuing to work together.”


For further information, or any image requests please contact

Notes to editors

* 10p + VAT from every serve of Coca-Cola Zero Sugar purchased in Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill pubs.

10p + VAT from every serve of Absolut Vodka purchased in Greene King pubs.

About Greene King:

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 39,000 people across the group with four divisions: Greene King pubs, Destination Brands, Partnership and Ventures, and Brewing & Brands.

  • Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country
  • Destination Brands is a mixture of food and drink-led brands including Hungry Horse, Farmhouse Inns, Chef & Brewer, Wacky Warehouse, and Pub & Carvery, Pub & Dining and Pub & Grill
  • Partnerships & Ventures includes Pub Partners, which runs our tenanted and leased pubs business and Hive Franchise pubs, and our Ventures Brands which is made up of Metropolitan Pub Company, Hickory’s, Hotels Group and Crafted Pubs
  • Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

For further information, or any image requests please contact

Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.