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11th October 2023

Greene King Hits 40 Hive Pubs Milestone   

Greene King Pub Partners, the leased, tenanted and franchise division of Greene King, has opened its 40th Hive Pub – another significant milestone in the rollout of its pub franchise offer.  

The Britannia in Bradwell, Stoke-on-Trent, has re-opened as a Hive Pub after a £400,000 investment by Greene King.  

The site, which was previously a Greene King managed pub, has been transformed to deliver the Hive Pubs concept.  

Other Hive Pub openings and investments recently that have helped Greene King to reach the 40 Hive Pubs milestone include the openings of The Ainsty in York, The Good Companions in Reading and the Nelson Hotel in Wallasey.

Combined, these three recent Hive Pub investments total over £1,500,000.  

The milestone 40th Hive Pub opening comes less than two years after Greene King Pub Partners opened its very first Hive Pub concept, The Malden Grey in Sudbury, Suffolk. 
Since then, the Hive Pubs franchise concept and agreement has evolved in line with its expansion.  

Earlier this year, Greene King Pub Partners announced the enhancement of the Hive Pubs concept with a set of new menus and special offers tailored to the needs of different Hive Pubs and the customers they serve. 

This includes the development of a “core” menu, a “simplified” menu and an “enhanced” menu enabling franchisees to tailor their food offer based on the needs of the community they serve.  

Likewise, a series of signature dishes exclusively available in Hive Pubs were also introduced that all feature “Hot Honey”, as well as Hive Pubs specific offers such as Pizza and Moretti Wednesdays and a steak dinner for two offer on Thursdays. 

A Hive Pubs franchise agreement offers licensees a ready-to-trade pub within a proven branded concept for just £5,000 ingoing cost.

Franchisees can expect a minimum guaranteed income of £20,000 and they also get a percentage of food and drink sales. On top of this, they get a share of the profits in their pub and can earn a bonus as well.  

Dan Robinson, Managing Director for Greene King Pub Partners, said: “We are delighted to hit yet another significant milestone in the rollout of Hive Pubs and our pub franchise offer.  

“Hive Pubs continues to go from strength-to-strength and we intend to keep this momentum up heading into 2024. Our overwhelming focus as a business remains our core leased & tenanted estate, but we are excited for where we can take Hive Pubs even further.” 


Notes to editors  

Please see attached for photos of The Britannia.   

Press Contact: Nick Lawrie Email: Tel: 07812 256245 

About Greene King: 

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland. 

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 39,000 people across the group with four divisions: Greene King pubs, Destination Brands, Partnership and Ventures, and Brewing & Brands. 

·       Greene King pubsare located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country 

·       Destination Brands is a mixture of food and drink-led brands including Hungry Horse, Farmhouse Inns, Chef & Brewer, Wacky Warehouse, and Pub & Carvery, Pub & Dining and Pub & Grill  

·       Partnerships & Ventures includes Pub Partners, which runs our tenanted and leased pubs business and Hive Franchise pubs, and our Ventures Brands which is made up of Metropolitan Pub Company, Hickory’s, Hotels Group and Crafted Pubs 

  • Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.  

About Greene King Pub Partners:  

Greene King Pub Partners operates over 1000 leased, tenanted and franchise pubs across England, Scotland and Wales with independent business partners. In March 2023 it was recognised as the best leased and tenanted pub company at the Publican Awards, the 6th time Greene King Pub Partners has won the national industry award.  

Press Contact: Nick Lawrie Email: Tel: 07812 256245 

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