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11th July 2023

Greene King IPA’s Initiative Passes £500K Funding Milestone

Greene King IPA’s Proud to Pitch In initiative has recently passed half a million pounds in grants for grassroots clubs across the UK.

Launched in 2021, the Greene King IPA Proud To Pitch In scheme has so far supported over 200 grassroots clubs, with an estimate of over 50,000 people impacted, with much needed funding to ensure communities can continue to play the sports they love. The initiative is funded by donations from pints and packs of Greene King IPA sold across the UK.

Funding from Proud to Pitch In has helped clubs in countless ways, from purchasing equipment, to funding improvements for clubs’ facilities, to coaching qualifications to provide that next step in development. In today’s financial climate, clubs have also requested grants to support pitch hire, ensuring they have a consistent and secure place to meet.

The Greene King IPA Proud to Pitch In scheme, invites sports clubs across the UK to apply for funding of up to £4,000 for projects that will help the club continue to thrive or grow.

Emma Hibbert, Head of Marketing for Greene King IPA said: “We are thrilled to celebrate that half a million pounds has been shared and reached so many clubs. It’s amazing to see the impact we can make to each one of those clubs we’ve supported and how small projects can make a big difference.

“It’s more important than ever that we keep clubs funded – to help maintain and improve social, mental, and physical wellbeing. So, we aren’t stopping at just £500k, as we have the ambition to give away one million pounds to clubs by the end of next year.

“We encourage any outlet that is looking to support sports and their communities to choose Greene King IPA, as it’s a great beer, making a great difference. With no extra charge to the outlet, 10p of every pint of Greene King IPA sold will go towards funding the scheme and supporting clubs across the UK.”

To order Greene King IPA contact your Greene King sales representative or phone 0345 600 1799.


For more information, or any other media inquiries please contact

Notes to editors

About Greene King:

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 39,000 people across the group with four divisions: Greene King pubs, Destination Brands, Partnership and Ventures, and Brewing & Brands.

  • Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country
  • Destination Brands is a mixture of food and drink-led brands including Hungry Horse, Farmhouse Inns, Chef & Brewer, Wacky Warehouse, and Pub & Carvery, Pub & Dining and Pub & Grill
  • Partnerships & Ventures includes Pub Partners, which runs our tenanted and leased pubs business and Hive Franchise pubs, and our Ventures Brands which is made up of Metropolitan Pub Company, Hickory’s, Hotels Group and Crafted Pubs
  • Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

For more information, or any other media inquiries please contact

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