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1st July 2022

Greene King Pub Partners appoints Franchise Operations Director

Greene King Pub Partners – the leased, tenanted and franchise division of Greene King – has today announced the internal appointment of Penny Baldwin as Franchise Operations Director.

Baldwin will join the business on 15 August, where she will be responsible for the continued rollout of Greene King Pub Partners’ Hive Pubs franchise brand.

A Greene King employee since 2010, Baldwin has held the position of Head of Commercial for Greene King’s Metropolitan Pub Company for the past two years. Prior to this, she held various roles in the Metropolitan Pub Company and Loch Fyne Restaurants for Greene King, including Head of Marketing and Head of Commercial and Operations Manager.

To date, Greene King Pub Partners has opened 12 Hive Pub franchise sites, with considerably more set in the pipeline for the rest of 2022.

Aimed at those with experience of managing or running a pub, the Hive Pub franchise agreement gives licensees a ready to trade pub within a proven branded concept for just £5,000 ingoing cost. Franchisees get a minimum guaranteed income of £20,000 plus additional income based on performance such as share of turnover and other bonus opportunities including profit share.


Wayne Shurvinton, Managing Director for Greene King Pub Partners, said:

“I am delighted Penny will be joining our Pub Partners team. Developing our pub franchise model, including Hive Pubs, is a major strategic priority for us. The hard work and effort of our franchise team has delivered us 12 brilliant Hive Pub sites to date, and I am excited to see the brand’s continued growth under Penny’s leadership as Franchise Operations Director.”


Penny Baldwin, who will join Greene King Pub Partners as Franchise Operations Director, said:

“After holding various positions in Greene King’s managed business, I am thrilled to be joining Pub Partners as Franchise Operations Director. Hive Pubs is only in its infancy and I cannot wait to get started delivering its continued expansion as we head into the second half of 2022 and beyond.”


Notes to editors

Press Contact: Nick Lawrie Email: Tel: 07812 256245

About Greene King Pub Partners:

About Greene King Pub Partners: Greene King is the UK’s largest pub company and brewer, with a history stretching back more than 200 years in its hometown of Bury St Edmunds in Suffolk. It currently employs around 40,000 people across its five divisions: Local Pubs; Destination Food Brands; Premium, Urban and Venture Brands; Pub Partners; and Brewing & Brands.

The Greene King Pub Partners division operates over 1000 leased, tenanted and franchise pubs across England, Scotland and Wales with independent business partners. In March 2021 it was recognised as the best leased and tenanted pub company at the Publican Awards, the 5th time Greene King Pub Partners has won the national industry award.