Greene King, the UK’s leading managed pub company and brewer, will be releasing its limited-edition Spring Break cask beer for March and April, which was created last year in collaboration with the National Brewing Apprentice Programme.
Making its return as a seasonal ale, Spring Break is a 4.4% golden ale which was launched in early 2022 as a partnership with the National Brewing Apprentice Programme, called Future Brewers. Spring Break is just one of the beers that the brewer has collaborated with students, studying on the apprenticeship programme.
The full bodied, hoppy ale includes delicious malty characters, which are perfectly balanced with citrus flavours, great for the time of the year as the temperature starts to rise.
Lianne Bakdur, an apprentice brewer at Greene King who joined the brewing team last year after deciding to move from finance, is really passionate about the opportunity seasonal cask ales can bring to the sector.
Lianne said: “It is great to see Spring Break appearing as one of the seasonal limited-edition cask beers we offer. As an apprentice the best part is getting to play with styles and flavours to create something new, and while it’s fun, it’s also important for my career development.
“Cask beer is incredibly important to our history and as we try to drive consideration with a wider audience, by creating delicious and exciting beers, we also need to give teams on the bar the information to shout about the different styles and flavours we offer too. Providing our customers with tasting notes enables them to really educate themselves about the beer on their bar and get their guests excited too.”
The exclusive cask ale is part of the wider Fresh Cask Releases calendar, a portfolio of 18 limited-edition cask beers available at specific times throughout the year ahead, which have been created by the talented brewing team at Greene King. Greene King supports customers with knowledge packs for each seasonal beer, including tasting notes and access to online training support.
The brewer also announced in January that seasonals ales will be available also in cask pins of 36 pints, later this year, which will support in offering more variety on the bar and with throughput in quieter periods of the week.
-ENDS-
Notes to editors
For further information, please contact pressoffice@greeneking.co.uk.
About Greene King
Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 39,000 people across the group with four divisions: Greene King pubs, Destination Brands, Partnership and Ventures, and Brewing & Brands.
- Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country
- Destination Brands is a mixture of food and drink-led brands including Hungry Horse, Farmhouse Inns, Chef & Brewer, Wacky Warehouse, and Pub & Carvery, Pub & Dining and Pub & Grill
- Partnerships & Ventures which includes our tenanted and leased pubs and Hive Franchise pubs under Pub Partners and our Ventures Brands which is made up of Metropolitan Pub Company, Hickory’s, Hotels Group and Crafted Pubs
- Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best with a range of additional premium beers and seasonal ales
Press release from Greene King.
For further information, please contact pressoffice@greeneking.co.uk.