- Greene King saw significant increase in online bookings during peak Christmas period
- Follows pub company’s investment programme to transform its digital capability
- With Greene King’s new app – which is in pilot phase – seeing 10% increase in apps sales in December and a Google Play store rating of 4.8/5
- And the company delivering its best ever customer experience scores in December
28 January: Greene King, the UK’s leading pub company and brewer, today reveals that it saw a 30% increase in online Christmas Day bookings in its Managed Pubs versus last year, with a 13% increase in the month of December, as customers took advantage of Greene King’s new digital capabilities.
With 45 million customers visiting Greene King’s websites annually, the company has delivered a multimillion-pound investment which has transformed its online presence. Customers can now go online to find their nearest managed Greene King pub within seconds regardless of which brand it is – and make bookings in a matter of minutes – making the experience quicker and easier than ever before.
Improving customer experience and creating a seamless booking process is central to Greene King’s digital investment, which has included the launch of a new award-winning web platform, data capability and a new app, that despite still being in its pilot phase, has been downloaded by 2.5 million users.
In December, Greene King also achieved its best ever customer ratings, with each of the company’s divisions scoring a 4.5 (out of 5) or over, as the pub company also increased its market share during the month as more people chose to visit a Greene King pub.
Clair Preston-Beer, COO of Greene King said: “45 million people visit one of our websites every year, and so investment in our digital capability to address this customer base has been a key part of our strategic transformation. It’s therefore brilliant to see the tangible benefit of this investment in such an increase in online booking numbers during our important Christmas trading period.
“We are also delighted to have achieved our best ever customer experience scores in December, which is also encouraging more people to visit our pubs and is testament to the incredible work that our teams do up and down the country.”
This phase of the company’s investment programme follows the roll out of super-fast, state-of-the-art internet across Greene King’s managed pub estate and support centres, which has given customers and team members access to fast download speeds with uninterrupted connectivity.
ENDS
For further details contact: pressoffice@greeneking.co.uk or greeneking@headlandconsultancy.com.
NOTES TO EDITORS
Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.
- Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.
- Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands.
- Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.
For further details contact: pressoffice@greeneking.co.uk or greeneking@headlandconsultancy.com.
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