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24th July 2020

Greene King supports free trade pubs with £2m package of ‘Bounce-Back’ measures

Greene King has announced a new package of measures to support its 6500 independent free trade customers as they ease out of lockdown and reopen their pubs, clubs and licensed premises again.

The Bury St Edmunds based brewery has launched a new bounce-back loan scheme applicable for all existing and new trade customers to help support the independent trade as they build back their businesses. Greene King has committed £2 million to the scheme with loans up to £10,000 per pub.  In the last month 105 pub licensees have benefited from the scheme, while hundreds of payment plans have been revised favourably in order to support customers as they bounce back.

In addition to the loan scheme Greene King has been offering its free trade customers one to one advice on safe reopening of premises and bespoke business building marketing plans. It also provides specialist in house cellar service technicians who will assist with start-up and maintain all brands supplied by Greene King and a dedicated customer telesales team to guide licensees through drinks ordering and coordinating distribution to suit their business.

By leveraging its purchasing scale Greene King has been able to secure other benefits for its independent customers including significant product discounts, discounted access to online Service and Order portal ROUND and PPE kits at cost.

Paul Downing, Sale Director – On Trade, Greene King Brewing & Brands said: “Supporting our customers through reopening and the challenges ahead is an absolute priority to us. Pubs are the hubs of their communities and we will work hand in hand with licensees to help them navigate the months ahead.

“Our teams have been working hard to support free trade customers not just financially but with practical solutions and advice to put them on the best footing as they begin to trade again.”



Notes to editors

For further information, please contact

To read more about Greene King’s overall response to Covid-19, please see the relevant page on our website here.

Loans available subject to conditions. To find out more call 44 (0) 345 600 1799

About Greene King

  • Greene King was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs around 38,000 people across its main trading businesses; Pub Company, Pub Partners and Brewing & Brands.
  • It operates c.2,750 pubs, restaurants and hotels across England, Wales and Scotland, of which c.1,700 are retail pubs, restaurants and hotels, and c.1,050 are tenanted, leased and franchised pubs. Its leading retail brands and formats include Hungry Horse, Farmhouse Inns, Chef & Brewer and the Greene King Local Pubs estate.
  • Greene King also brews quality ale brands from its Bury St. Edmunds and Dunbar breweries. Its industry leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale and Belhaven Best.