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1st June 2017

Guild members meet the editors

In the Guild’s first ever ‘Meet the Editors’ event,  three editors shared valuable insights and advice with a group of 20+ members.

Ed Bedington of the Morning Advertiser, book publisher Jo Copestick and Keith Miller of the Daily Telegraph explained how they worked with freelance writers and PRs before taking questions from the floor.  Common themes emerged from their advice, most notably the need for writers and PRs to do their research before sending in a pitch to make sure their suggested article is targeted at the publication’s readers.

The evening event, held at the Blue Posts in Soho, was organised by the Guild as part of its continuing mission to offer its members more valuable help and advice in developing their beer communication skills. Earlier this year, a group of members attended a ‘Pitch & Deal’ training day delivered by NUJ trainers, and similar events are being planned for later in the year.