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 GUINNESS BOLDLY ENTERS THE DYNAMIC WORLD OF PREMIUM ALE 

Guinness Golden Ale

Guinness is proud to launch GUINNESS GOLDEN ALE the next exciting chapter from The Brewers Project, St. James’s Gate, Dublin.

Named after its distinctive golden colour, GUINNESS GOLDEN ALE is brewed using GUINNESS yeast, Irish Barley, the finest hops, and a specially selected amber malt that gives the new beer its rich golden hue. The subtle biscuit flavours from the malted barley perfectly complement the crisp bitterness and delicate hop aroma, giving way to a refreshingly clean finish.

Peter Simpson, the brewer behind GUINNESS GOLDEN ALE said: “My ambition was to create a beautifully balanced ale from Guinness that would appeal to a broad range of people and introduce them to the exciting world of premium ale. The release of a golden ale from Guinness is a bold new step and I’m really proud to have created a great new beer that is worthy of the Guinness name.”

Head of Innovation for GUINNESS, Nick Curtis-Davis said: “There has never been a more exciting time for beer and at Guinness that inspires us. People are interested in beer again, and in trying new styles and varieties of beer. GUINNESS GOLDEN ALE gives beer lovers the chance to try something new from a much loved brand; a flavourful golden ale with all the character and quality that Guinness is famous for.”

Enjoy GUINNESS GOLDEN ALE responsibly. Visit www.drinkaware.co.uk for the facts.

The GUINNESS word and associated logos are trademarks © GUINNESS & Co. 2015.

 

-ENDS-

For more information/ images contact Laura Fletcher or Isabelle French at freuds:

laura.fletcher@freuds.com/0203 003 6513 OR Isabelle.french@freuds.com/0203 003 6485

 

NOTES TO EDITORS:

 

ABOUT GUINNESS GOLDEN ALE:

  • GB RRP: Off Trade RRP = £2.29 / On Trade RRP= £3.75
  • AVAILABLE: From mid-March in selected pubs and retailers
  • TASTING NOTES:GUINNESS GOLDEN ALE is brewed using the finest hops and a specially selected amber malt which gives its rich golden colour and beautifully balanced taste. The subtle biscuit flavours of the malted barley perfectly complement the crisp bitterness and delicate hop aroma giving way to a refreshingly clean finish.
  • ABV: 4.5%
  • Twitter: @GuinnessGB
  •  Hashtag: #GuinnessGoldenAle

 

ABOUT THE BREWERS PROJECT:

The Brewers Project started last September and is a celebration of the vibrancy of the world of beer today and the heritage, quality and craft of brewing at St. James’s Gate in Dublin. It began with the reinterpretation of recipes from the 200-year old historic brewers’ diaries and the release of GUINNESS DUBLIN PORTER and GUINNESS WEST INDIES PORTER last September and continues today with the release of GUINNESS GOLDEN ALE. And this is just the beginning: GUINNESS is only 256 years into its 9,000-year brewery lease, there’s a lot more beer to make.

 

ABOUT GUINNESS:

The GUINNESS Company was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin.  Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, GUINNESS is the world’s most popular stout.  The iconic beer is brewed in 49 countries worldwide and sold in over 150 with 10 million glasses of GUINNESS enjoyed every day around the world.  The most GUINNESS is sold in Great Britain, Nigeria, Ireland, USA and Cameroon.  All GUINNESS consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery.www.guinness.com

 

ABOUT DIAGEO:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

 

Diageo is a global company, and its products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, its people, brands, and performance, visit us atwww.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com for more information, initiatives, and ways to share best practice.