Gweilo Beer & SALT Beer Factory are putting their beer in the hands of their consumers, surprisingly, through NFTs.
The craft beer powerhouses have teamed up with blockchain technology platform, Polygon, to create an immersive community initiative for beer lovers and the NFT curious. The very first NFT beer that is designed by people, to be enjoyed by people.
The brew is set to evolve every six months, with each new set of winners collaborating with the breweries to design the next flavour & can design. Not to mention one lucky winner who will receive a share in the revenues.
How? Consumers who purchase the NFT beer can redeem their very own Polygon NFT by scanning a QR code on the can, which will be stocked in selected ASDA stores across the UK.
In a ‘golden ticket’ style lottery, three lucky winners will be issued a speciality NFT:
- The first winning NFT is the ‘Golden Cash Prize’, where the winner receives £500 of profits from the sale of the NFT beers.
- Imagine how many more beers you could buy with that.
- The second winning NFT is the ‘Golden Recipe’, where the winner will be given the opportunity to help develop the next NFT beer flavour. Working with Gweilo’s award-winning head brewer, Charlie Johnson and SALT’s head brewer, Colin Stronge, to develop their own craft beer recipe.
- Picture people nationwide, sipping on mum’s famous lemon tart recipe. The flavour possibilities are endless.
- Finally, the ‘Golden Label Design NFT’ allows the winner to work alongside Gweilo and SALT’s design teams to create the label for the next beer in the NFT series.
- Visualise your face on a beer can being sold in ASDA stores across the UK. The limit is just your imagination.
The initial NFT beer release label has been designed in collaboration with NFT artist Szabotage, who has worked on Gweilo’s core range artwork here in the UK.
Gweilo Beer’s founder, Joseph Gould, says this beer is only the tip of the iceberg when it comes to NFTs.
“People think that NFTs are just art. But consumers in the craft beer space are yet to see how NFTs can be used as a mechanism to deliver contracts. We are excited to make the two worlds collide, through this first-of-its-kind initiative.”
The NFT beer is a 6.5% hazy IPA and will be available to buy in 440ml cans from selected ASDA stores across the UK from Wednesday 8th June 2022.
So if you fancy pocketing a few extra quid, designing a beer can, or perhaps, creating a new and exciting beer flavour, then pick up an NFT beer, scan the QR code and follow the instructions.
This project is powered by BCW Group, a strategic partner for the program.
Notes to Editors
Gweilo Beer launched in 2015 and has been redefining the essence of craft beer ever since – what it tastes like, how it’s brewed, and where it’s enjoyed. They believe beer should be easy to drink and fun to share – which is why they’re constantly exploring new flavours, concepts and collaborations to keep things interesting.Gweilo hails from Hong Kong, and just like the streets of the city, their beers are bright, exciting and inviting. But while they keep things light and breezy, make no mistake: they’re sticklers for quality. From packaging to processes, they maintain exceptionally high standards – because, at the end of the day, they want to do their very best for you, and make every Gweilo experience great.
Backed by a team of hard-working, fun-loving professionals, Gweilo has already found its way into many corners of the world and launched its first UK beers back in December 2020.
Our name is SALT, after the pioneering industrialist who built the village we first called home. It was from here, that we ventured out into the brewing world, equipped with only a single punchy vision – make great craft beer for everyone and do it our way.
When it comes to crafting beer and pursuing our own evolution, we’re pushing on at pace. We’re growing, and so is our selection. There’s now a whole world of great SALT craft beers just waiting for you to reach out and try. Don’t thank us, like the beer, it’s a pleasure.
Polygon is the leading blockchain development platform, offering scalable, affordable, secure and sustainable blockchains for Web3. Its growing suite of products offers developers easy access to major scaling solutions including L2 (ZK Rollups and Optimistic Rollups), sidechains, hybrid, stand-alone and enterprise chains, and data availability. Polygon’s scaling solutions have seen widespread adoption with 19,000+ decentralized applications hosted, 1.6B+ total transactions processed, 142M+ unique user addresses, and $5B+ in assets secured. Polygon is carbon neutral with the goal of leading the Web3 ecosystem in becoming carbon negative.
About BCW Group
BCW Group is a fintech-focused strategy consulting and technology firm with a strong footprint building products & businesses in the digital assets & distributed ledger technologies (DLT) industry.
Our mission is to scale digital asset infrastructure, remove the friction points & enhance the customer experience to achieve ubiquity in the utility of digital payments, web 3.0 applications & connectivity of an on-demand digital universe.
Our business lines include payments, consulting, technologies, products, research and ventures. We have built products in the areas of blockchain interoperability (hashport), data-analytics (Blockpour), tokenisation (TOKO), staking and IaaS tools (Arkhia).
What makes us unique is our ability to not only re-imagine and design the next generation of digital commerce but to build the applications of the future alongside our world-class partners & clients.
Press release from Gweilo Beer
Contact: Daisy Turnell – UK Marketing Lead at Gweilo Beer