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3rd August 2017

Harvey’s Wharf IPA comes to can after ‘overwhelmingly positive’ response

IPA might be on the verge of coming full circle if the latest success for Harvey’s Brewery is anything to go by.
The Sussex-based brewer is canning its new, British-hopped, Wharf IPA (4.8%) after receiving ‘overwhelmingly positive’ feedback from publicans and drinkers to a soft launch of the beer in keg earlier in the summer.
The decision was confirmed by a gold medal win for the beer at the British Bottlers’ Institute Awards – where the brewery took a total of four gold medals.
“We’re keeping up with the demand for kegged and craft IPAs,” says Harvey’s Brewery spokesman Bob Trimm. “Wharf is on trend because it’s zesty and fragrant, but using British hops instead of imported varieties from America, Australia and New Zealand retains the element of local sustainability that separates Harvey’s beers from others.”
The already popular IPA is named after, and has a label featuring, the Wharf opposite the brewery site which sits on the river Ouse where Harvey’s was established in 1790.
The beer is made with two hop varieties, one from Kent and the other from Sussex. Cascade hops grown in Kent give the beer a citrus hop burst. A variety named Sussex, the same as its home county, was said to be unlike any known variety after its discovery some years ago.
Bob added, “Customers had been requesting a hoppy, citrus style beer from us for some time, but we were conscious not to produce an American style IPA that was overly hoppy with a huge hit of grapefruit. I think we got it right, as beer fans seem to be fervently in favour of Wharf IPA.”
● Harvey’s Brewery Wharf IPA (4.8%) is available in kegs and cans. Pubs wishing to stock it can email: info@harveys.org.uk or call 01273 480 209.
ENDS
Wharf IPA label images can be downloaded via this link: https://we.tl/tiVZCTUmzi
For further details or comment contact: Harvey’s Sales & Marketing Manager,
Bob Trimm on 01273 480209 or mobile 07713 270547; email rtrimm@harveys.org.uk
Editors’ notes
► Based in Lewes, East Sussex, Harvey’s Brewery was founded in 1790 and has a member of the eighth generation of the founding family currently working there. The brewery building has been a landmark in Lewes for more than 200 years.
► Harvey’s range of cans also features Gold Bier (4%), Malt Brown (4.8%), Black Stout (4.8%) and Best Bitter (4%).
► As well as its cans, Harvey’s continues to brew traditional cask ales including its iconic Best Bitter (4%), twice-winner of Champion Best Bitter at the Great British Beer Festival, and Old Ale (4.3%), declared the World’s Best Mild at the World Beer Awards on three occasions, as well as favourites such as Wild Hop (3.7%) and Harvey’s IPA (3.5%).
Further details of all Harvey’s beers can be found at: