- Return of Bermondsey Barrels
- New Product Launch: Fruit Machine
- Pommelier training for the Hawkes team
- Brew//LDN, 5-6 May
- Long awaited return of Bermondsey Barrels
Hawkes is currently kegging its small-batch whisky barrel-aged cider, Bermondsey Barrels, last produced in 2021.
Stored in vintage Bourbon whisky barrels and left to breathe and absorb the deep, rich Bourbon tones, the creation is now ready to be bottled, stored and enjoyed.
The barrel-aged cider is set to be served in BrewDog bars across the country from 22 April.
- New Product Launch: Fruit Machine
Hawkes is pleased to announce the launch of its newest creation: Fruit Machine.
Made using real blackberries, sweet apples, and hops, this tangy blend comes in at 5.2% ABV.
This 500ml bottle of fruity, hoppy goodness is unlike anything Hawkes has ever made before.
Fruit Machine will be available to purchase in BrewDog bars nationally from 3 April.
- Pommelier Training
The Hawkes bar and sales team have passed an official foundation Pommelier course, having undergone comprehensive training led by global cider expert, Gabe Cook, aka, The Ciderologist.
There are three more qualifications to undergo before the team become fully fledged Beer and Cider Academy (BACA) accredited pommeliers, by which time they will wield a profound knowledge of cider styles, category segmentation, cider & food matching opportunities, sensory analysis, off-flavour identification and judging methodologies.
Everyone at Hawkes loves talking about and recommending ciders to customers, and this qualification will only allow them to do so with more knowledge.
4. Brew//LDN, 5-6 May
For the 9th consecutive year, Hawkes will be celebrating all things cider at BrewLDN this year.
You will find Hawkes at stand 62, where the team will be presenting ten unique ciders, ranging from old favourites and old school blends to new collaborations and prototypes.
Hawkes GM, Elliot Allison, will be in attendance throughout the weekend and will be available to chat through upcoming projects. Please let us know if you would like to meet with or interview Elliot at the event.
And keep your eyes peeled for a special Hawkes appearance during a talk led by global cider expert, Gabe Cook, aka The Ciderologist, on the main stage.
BrewLDN will be held at Printworks in Rotherhithe, and tickets are available here.
ENDS
For further press information, please contact:
Will Challis | Elsa Findlay | Julie Aguilera Kemp
Rooster PR
T: +44 (0) 20 3440 8930
About Hawkes.
Founded in 2013, Bermondsey-based Hawkes is London’s first urban cidery, turning unloved, ‘wonky’, or surplus apples, which are too big or small for the shelves but perfect for juicing, into delicious real-apple cider.
Using only natural ingredients and never apple concentrate, Hawkes currently produces three core real-apple ciders: The vibrant, fresh and bright, Urban Orchard (4.5% ABV); juicy, sharp and lush, Dead & Berried (4.0% ABV); and tropical, zingy and offbeat, Pineapple Punch (4.0% ABV).
Hawkes collaborates annually with The Orchard Project – the only national charity dedicated to the creation, restoration and celebration of community orchards – to collect surplus orchard apples, allowing the cidery to turn vast amounts of otherwise waste fruit into planet-friendly cider every autumn. In addition to stocks from The Orchard Project, Hawkes’ Apple Donors initiative brings in donations from all over the UK. In 2021 alone, the annual apple drive saw the cidery save over 130,000 – or 12 tonnes – of apples from going to waste.
Hawkes was acquired by craft beer giant, BrewDog, in 2018. It is available to enjoy by the pint or can in all BrewDog bars nationally, in a number of Independent London pubs and pub groups around the UK, and at Hawkes’ Bermondsey-based railway arch Cidery & Taproom. You can also enjoy Hawkes in your own home; Pineapple Punch and Dead & Berried are stocked in 150 Sainsbury’s stores across London and key UK cities, and packs of all Hawkes’ core ciders are available to buy via the Hawkes online shop wearehawkes.com
For further press information, please contact:
Will Challis | Elsa Findlay | Julie Aguilera Kemp
Rooster PR
T: +44 (0) 20 3440 8930