HEINEKEN, the UK’s leading cider and beer business, has appointed Joanna Dring to join its external communications team, with responsibility for consumer, trade and business PR on brands including Foster’s, Strongbow and Bulmers.
With nearly ten years of experience in the alcohol industry, she joins from the Carlsberg Group where she held the role of global brand PR manager at the brewer’s headquarters in Copenhagen. Prior to this, Dring worked at Bedford-based Wells and Young’s Brewery.
She replaces David Jones who recently retired from the business after 28 years in the role.
Nigel Pollard, UK Head of External Communications at HEINEKEN commented: “We are delighted that Joanna has joined the HEINEKEN team at a particularly busy and exciting period in our business. Our significant increase in investment behind innovation and NPD has placed an even greater importance on our brands PR programme, and Jo will help us deliver some ambitious plans over the coming months.”
Dring will be based at the company’s London site in Great Titchfield Street.