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16th February 2012

Hit FemALE event strikes again

«  Purity, Malmaison and Beer Beauty join forces once more

«  FemALE event at Malmaison, Birmingham on Thursday 29th March, 6-9pm

«  The biggest event of its kind in the UK

«  Tickets on sale now – to book call 0121 246 5000


“Let’s just say I’ll be asking to see the beer list next time I go for dinner”Birmingham Post & Mail


On Thursday 29th March Purity Brewing Co and Malmaison are joining forces once more for the women-only FemALE event, presented by award-winning beer writer, TV presenter and journalist Marverine Cole. This year they are hoping to attract 150 women, which they believe will make it the biggest event of its kind in the UK.

Last year 100 women attended the first FemALE event, which showcased gourmet food paired with craft beers from around the world. ‘Beer Beauty’ Marverine Cole guided guests through the courses, explaining each in turn and dispelling common beer myths along the way.

Paul Halsey, Co-Founder of Purity Brewing Co, was on hand to provide the brewer’s perspective and Paul Corbett of Charles Faram explained how hops impact the aroma and flavour of beer.

This year six tapas-style courses are on offer, each uniquely paired with a specialist beer to complement the flavours of the dish. Guests get to learn about the hugely varied styles of beers and why these natural products are undeserving of their ‘blokey’ reputation.

Marverine Cole adds: “Here’s a chance to learn more about this fabulous drink, taste six very different beers and sample gorgeous food in sumptuous surroundings. Don’t hesitate, grab a few girlfriends and make a glamorous night of it with other discerning beer-curious women.“


If all that fails to tempt you, guests get a special goodie bag crammed full of freebies to take home with them. Who said beer is just for boys?


The event is taking place at Malmaison, Birmingham on Thursday 29th March from 6-9pm. Tickets can be booked by email on or over the phone on 0121 246 5000. For more information visit


– Ends –



Attached Images

Guests Enjoying FemALE 2011               Beer Beauty        Purity / Malmaison Goodie Bags



Notes to the Editor


«  FemALE is an annual, women-only gourmet beer and food pairing event which is co-hosted by Purity Brewing Co, ‘Beer Beauty’ Marverine Cole and Malmaison, Birmingham

«  This year’s FemALE event takes place on Thursday 29th March 2012 from 6pm to 9pm

«  The first FemALE event took place on Thursday 29th March 2011 and was attended by 100 women

«  Tickets are priced £25.00 per person and include six tapas-style dishes paired with six craft beers, plus a goodie bag for all guests to take home

«  To book contact or 0121 246 5000. Tickets must be booked and paid for in advance. Any dietary requirements should be given at the time of booking.


«  Established in 2005, Purity Brewing Co is a multi-award winning brewery based in rural Warwickshire

«  Purity Brewing Co brews three premium beers using only the finest natural ingredients:

«  A champion of beer and food pairing, Purity works in conjunction with top regional restaurants to develop beer menus and deliver special events e.g. FemALE for women at Malmaison

«  The team currently consists of 19 full-time employees

«  Sales turnover at the brewery grew by 26% over the last financial year (Sep 10 to Aug 11) to £2.6-million

«  The business achieved net profit of £200k in the same period


«  ‘Beer Beauty’ is award-winning beer writer, TV presenter and journalist Marverine Cole

«  In December 2011 she was the first ever woman to win a GOLD Award at the British Guild of Beer Writers

«  The Belgian Tourist Board presented her a 2011 Press Award for the ‘Best Blog Article’

«  In addition to blogs and writing, Marverine is a also a presenter and has presented beer-review features on programmes including The Alan Titchmarsh Show


«  Malmaison is a luxury boutique hotel in the heart of Birmingham city centre

«  It has a ‘dare to be different’ approach and is located in a gloriously converted Royal Mail Sorting Office

«  Facilities include the Mal Bar, Brasserie and Le Petit Spa




Purity Contact Purity Spokesperson
Jill Martin (Marketing Manager) Paul Halsey (Managing Director)
01789 488007 01789 488007