Surrey-based Hogs Back Brewery is playing for high stakes by offering drinkers in its Brewery Tap a free pint of Three Hogs, its beer specially brewed for football-watching, if the England team reaches the Euro 24 final in July
The brewer has made the same pledge over several recent football tournaments, and honoured it for the first time in 2021, when England reached the finals of the last Euro tournament. Three Hogs was first brewed in 2016 and is available on draught in Hogs Back’s Tap and Brewery Shop in Tongham, near Farnham, and selected pubs.
A 4% ABV golden ale, Three Hogs is brewed with a selection of English malts and hops including Fuggles grown in the Hogs Back hop garden next to the brewery, as well as Cascade and Centennial. The ale is described as “a beer of two halves: refreshingly hoppy up front, followed by a balancing bitterness and a hint of sweetness to finish”.
Hogs Back Brewery managing director Rupert Thompson said: “Many Hogs Back drinkers look forward to the return of Three Hogs as an easy-drinking beer to enjoy while watching the football. We’ve already taken a number of bookings in the Tap and expect interest to grow as, hopefully, England progresses through the tournament.”
With some bookies now making England favourites to win, Thompson added: “In terms of giving away beer, we’ve been watching the shortening odds on England lifting the trophy with a certain amount of concern. Even so, we’d love to see Southgate’s side reach another final and fill our Tap with supporters enjoying a pint of Three Hogs – win or lose!”
Hogs Back will be screening a number of matches in its Brewery Tap, including the tournament opener of Germany against Scotland on 14 June, three first-round matches in a row on 15 June and England v Denmark on 20 June – the latter showing in the beer garden. If England progress through the group matches, more dates will be added. Guests will be able to enjoy the football accompanied by a range of Hogs Back beers and food including burgers and sharing plates. Bookings for places or tables are open at https://hogsback.co.uk/
If England reach the finals, customers booked in to watch the match at the Tap will be able to claim a free pint of Three Hogs – or another Hogs Back beer, depending on availability.
Attached image shows: Hogs Back Brewery’s Three Hogs returns for Euro 24
To download this as a hi-res file, click here: HogsBackThreeHogs
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Issued on behalf of: Hogs Back Brewery
By: ShielPorter Communications
Further information:
ros@shielporter.com / 07841 694137
john@shielporter.com / 07734 054389
:
Notes to editors
- Hogs Back Brewery was founded in 1992 in Tongham, in the heart of the traditional Surrey hop growing area.
- Its flagship brand Tongham TEA, or Traditional English Ale, is one of the leading regional ales in the South East. The first beer brewed by Hogs Back in 1992, Tongham TEA has won multiple awards including runner-up in CAMRA’s Champion Beer of Britain in 2000.
- The Hogs Back Brewery range includes a number of award-winning draught, bottled and canned beers, demonstrating its ability to combine brewing expertise and tradition with product innovation to create distinctive, memorable beers.
- Other brewing awards include:
- Gold medals for Little Swine 0.5% in the European Beer Challenge 2024 and the Society of Independent Brewers (SIBA) National Independent Beer Awards 2024
- CAMRA’s Champion Bottled Beer of Britain 2020 for its A over T (Aromas over Tongham) 9% ABV bottle conditioned barley wine
- Gold medal in the World Beer Awards 2017 for Hogstar lager
- Bronze medal in the International Cider Challenge 2019 for traditional cloudy cider, Hazy Hog.
- Earlier this year, Hogs Back won the Le May Cup for its White Bine hop in the Institute of Brewing & Distilling’s annual Hop Competition. They also received a Gold Award for their Fuggles hop and a Silver for their English Cascade. Hogs Back is the first brewer to win the Le May Cup.
- As part of its drive to become an ever more sustainable brewer, Hogs Back is aiming to eliminate single use plastic. They have introduced refillable glass Snorters (3.5 pints) and Snifters (1 ¾ pints), and to date have removed 20,000 PETs, earning them Plastic Free Champion status from Surfers Against Sewage.
- www.hogsback.co.uk.
Issued on behalf of: Hogs Back Brewery
By: ShielPorter Communications
Further information:
ros@shielporter.com / 07841 694137
john@shielporter.com / 07734 054389
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