Hogs Back Brewery is putting its London’s Outback ale into cans, following the success of its Hogstar English Craft Lager in the same pack format.
London’s Outback, a 4.5% ABV golden pale ale, was launched a year ago in keg and has quickly become a popular addition to the Hogs Back portfolio. It is brewed using locally grown Fuggles, as well as Cascade and Centennial, and has a light body with well-balanced hoppy and citrus flavours.
Hogs Back Brewery managing director Rupert Thompson said, “We’re pleased to be canning our second beer as the popularity of the format continues to grow among drinkers and retailers.
“In the year since its launch, London’s Outback has built a profile among the younger drinkers who are the primary consumers of craft beer in cans, so we’re confident this is the right move to take the brand forward.”
He added, “The design of the London’s Outback can, featuring the much-loved Hogs Back hog garlanded with hops, is both quirky and impactful, while also communicating the beer’s taste and provenance.”
London’s Outback in keg is listed by a number of pubs, including Mitchell & Butlers and Surrey independent free trade. As more bars and pubs, particularly in urban areas, look to stock craft beer in cans, Hogs Back is confident their latest canned offer will secure further distribution.
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- Hogs Back Brewery was founded in 1992 in Tongham, Surrey, in the heart of the traditional Surrey hop growing area.
- Its flagship brand TEA, or Traditional English Ale, is the leading independent ale in Surrey and increasing in popularity elsewhere.
- The Hogs Back Brewery range includes a number of award-winning draught and bottled beers. Recent launches include Hogstar English Craft Lager and Montezuma’s Chocolate Lager, both demonstrating Hogs Back’s ability to combine brewing expertise and tradition with product innovation to create distinctive, memorable beers. Hogstar won a Gold award at the Society of Independent Brewers’ National Keg Beer Competition 2015. In 2013, Hogs Back also launched a traditional cloudy cider, Hazy Hog.
- In September 2015 Hogs Back Brewery harvested the first hops from its own hop garden on a 3.5 acre plot adjacent to the brewery, bringing the traditional but near-extinct Farnham White Bine hop variety back to its Surrey home. Once fully mature, the hop garden will provide 25% of the brewery’s hop requirements.
- Hogs Back Brewery is growing its presence in both the on and off trade. Customers include Sainsbury’s, Waitrose, Lidl, Majestic Wine, Mitchells & Butlers, Greene King and Spirit Pub Company.
Issued on behalf of: Hogs Back Brewery
Further information: Ros Shiel: ros@shielporter.com / 07841 694137
John Porter: john@shielporter.com / 07734 054389