When Hogs Fly APA exclusive to Fuller’s pubs
Surrey based Hogs Back Brewery is launching its first collaboration with another brewer, When Hogs Fly, a cask American Pale Ale brewed with Mondo Brewing Company. The beer will be available from 4 July exclusively in Fuller’s pubs, supported with a customer incentive, and in Hogs Back’s Brewery Tap and Shop.
When Hogs Fly is a refreshing, generously hopped 4.2% ABV American Pale Ale. Brewed at Hogs Back’s brewery in Tongham, Surrey, it uses Cascade hops grown in their Hop Garden as well as Mosaic and Cryo Citra.
To encourage trial of When Hogs Fly, all 100 Fuller’s pubs selling the beer will be offering drinkers the chance to win a £100 gift voucher by posting an image on Instagram. Mondo is also running a sales incentive, with a staff party for the winning pub, based on firkins ordered.
Hogs Back Brewery managing director Rupert Thompson said: “We were delighted to work with Mondo Brewing and are excited to see customer response to When Hogs Fly in Fuller’s pubs and our own Tap.
“The partnership between our two breweries worked well, combining our different skills and expertise to create a beer we’re both very proud of. This was Hogs Back’s first collaboration with another brewer, but we’re confident it won’t be our last!”
Mondo Brewing founder and director of brewing Tom Palmer said: “We had never brewed a cask ale before and as an American it’s not a style I knew much about. So when we decided to brew our first cask ale, we knew we needed to partner with another brewer, and who better than Hogs Back as legends of cask!
“Brewing with the Hogs Back’s team including head brewer Miles Chesterton was an eye-opener. I hadn’t realised that brewing cask ale is such a manual operation, completely different to keg in so many ways. It was also great to add Cascade hops grown just yards from the brewhouse, an option that’s not available to us at our brewery in Battersea.”
When Hogs Fly will be available in around 100 Fuller’s pubs, mainly in London, from 4th July while stocks last.
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Notes to editors
Hogs Back Brewery
- Hogs Back Brewery was founded in 1992 in Tongham, in the heart of the traditional Surrey hop growing area.
- Its flagship brand Tongham TEA, or Traditional English Ale, is one of the leading regional ales in the South East. The first beer brewed by Hogs Back in 1992, Tongham TEA has won multiple awards including runner-up in CAMRA’s Champion Beer of Britain in 2000.
- Other awards include CAMRA’s Champion Bottled Beer of Britain 2020 for its A over T (Aromas over Tongham) 9% ABV bottle conditioned barley wine and a Bronze medal in the International Cider Challenge 2019 for its traditional cloudy cider, Hazy Hog.
- The Hogs Back Brewery range includes a number of award-winning draught, bottled and canned beers, demonstrating its ability to combine brewing expertise and tradition with product innovation to create distinctive, memorable beers.
- As part of its drive to become an ever more sustainable brewer, Hogs Back is aiming to eliminate single use plastic. They have introduced refillable glass Snorters (3.5 pints) and Snifters (1 ¾ pints), and to date have removed 12,000 PETs, earning them Plastic Free Champion status from Surfers Against Sewage.
- www.hogsback.co.uk.
Mondo Brewing Company
- About to enter its seventh year, Mondo Brewing Company is a brewery founded on its global influences, which may be unsurprising as Mondo translates to “world”. Its founders, Todd Matteson and Tom Palmer, have travelled all over, deciding to settle in Battersea. The brewing processes we use at Mondo can be directly linked to those found all over the world.
Press release issued on behalf of: Hogs Back Brewery
By: ShielPorter Communications
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john@shielporter.com / 07734 054389