To kick off 2021 with a bang, leading independent craft beer retailer HonestBrew have partnered with Thornbridge Brewery to create a limited-edition new low alcohol IPA, Fresh Start
Responding to the huge demand for low and no-alcohol beverages in the UK, the partnership between HonestBrew and Thornbridge presents a limited edition ultra-low alcohol IPA. Packed full of flavourful and aromatic Citra and Mosaic hops from the USA, the body is crisp with a balanced bitterness to finish. Fresh Start is perfect for those looking to reduce their alcohol consumption in the new year, without compromising on taste.
The Fresh Start IPA will be available to order via HonestBrew from 4th January for January priced at £1.99 (£1.69 for members) online here.
After 2020, we could all use a fresh start. Keen to explore the world of low alcohol beverages, HonestBrew partners up with British craft legends Thornbridge, offering beer fans a chance to make their own fresh start with this low ABV brew. Fresh Start confidently shows that you can continue to support craft breweries and enjoy a tasty and refreshing beer — regardless of whether there’s booze involved or not. This 0.5% ABV beer brings together amazing flavour and high-quality ingredients for a brew that health-conscious consumers will be keen to make their go-to when turning over a new leaf this year.
HonestBrew admits that Dry January can be challenging to its vast list of beloved independent breweries and have decided to collaborate with Thornbridge to combat the annual sale decline to support independent beer-makers this January.
Simon Webster, CEO and Co-Founder, at Thornbridge said: “There is incredible appetite for the low/no range and we’re really excited to get this beer out and about for January. We’ve been working together with the team at HonestBrew for a few years now and are thrilled to be continuing our relationship into 2021 after what has been an incredibly challenging year for the industry as a whole.”
Michael Alcock, CEO, HonestBrew said:
“There are plenty of reasons to forget about 2020, but the growth of the Low/No Alcohol category isn’t one of them. So to mark the start of 2021, we wanted to celebrate this fact with a new release that showcases the quality of this style. We couldn’t be happier that Thornbridge shared our vision, and their expertise. So with 2020 behind us, here’s to a Fresh Start.”
This beer is packed with hugely aromatic Citra and Mosaic hops from the USA. Fresh Start is modelled off Thornbridge’s acclaimed Zero Five base recipe but with a few tasty tweaks of the hop bill to make it more akin to the type of modern IPA which UK consumers love, as opposed to an American Pale Ale like Zero Five.
The limited edition Fresh Start IPA will be available to order for January priced at £1.99 (£1.69 for members) online here.
HonestBrew is the UK’s leading online direct to consumer craft beer retailer and champions of independent breweries. In addition to the online bottle shop and HonestBrew subscription is HonestBrew Membership, which is free to join and has access to many benefits. HonestBrew promises to give members up to 15% off (the exclusive Member Price is shown alongside the Non Member Price while you shop online), the HonestBrew Price Promise (if another retailer has the same order for less, HonestBrew will credit the member’s account for the difference) and the Great Taste Guarantee (if a member does not like a particular brew they’ve received, they can tell HonestBrew and their account will be credited for that beer). For more discerning drinkers who are eager to seek out the latest brews, HonestBrew Membership promises early access to the freshest, exclusive new releases and hard to find beers for members before anyone else. Express delivery for every order also means members won’t have to wait long to experience the vast array of choice on offer from new and existing breweries. Members top up their account with a minimum of £10 each month, to receive the HonestBrew Membership benefits.
About Thornbridge Brewery
Thornbridge Brewery. One of the leaders in the UK Craft Beer scene. We have been brewing the finest quality beer with a passion since our humble beginnings in 2005. We recognise that not only quality but consistency and innovation are key to creating amazing and beautifully balanced beer. Consistently pushing boundaries whilst respecting the important traditions of ‘Crafting’ beer helps us to create an award winning range of beers loved by our customers all over the World. With over 350 Industry recognised awards we are proud to be part of such an exciting Craft Beer scene.
Press release from Full Fat on behalf of HonestBrew