The juggle is real for parents in lockdown 3.0 who’re balancing work and homeschooling. As a special half-term treat just for them, a start-up brewery and a honey brand have collaborated on a new honey beer.
‘Honey, I Flunked The Kids’ is a sweet 7.4% Belgian Golden Ale brewed with honey made by Leeds brewery Amity Brew Co and national honey company Hilltop, which is being released in half-term.
Co-Founder of Amity Brew Co and father of two school aged boys, Richard Degnan, said: “I’ve got huge respect for all the parents out there juggling homeschooling with work and lockdown life. It’s so hard!
“We wanted to launch a sweet treat to act as a pat on the back to those homeschooling parents this half term….. you did it! Put the phonics and maths away, crack open a beer and enjoy a few minutes of quiet time.”
Founder and managing director of Hilltop, Scott Davies, said: “Honey is the perfect pairing for a smooth beer. It counters the hop bitterness but also the sugar ferments to create the alcohol. We all deserve a treat this lockdown and this beer will hopefully raise a smile or two with exhausted parents and beer fans alike!”
Honey, I Flunked The Kids launches in the last week of half term (17 February 2021) available in cases of 12 or 6 440ml cans via amitybrew.co for more info on Hilltop visit https://lovehilltop.com/
Press release from Aubergine Communications on behalf of Amity Brew Co
For more information, contact Verity Clarke <verity@weareaubergine.com>