Drawing on its Victorian heritage, whilst presenting the family brewer’s identity in a fresh, contemporary way, the logo features a Victoriana ‘scroll’ and a modern, highly legible typeface. The new corporate colour has been carefully selected to reflect the copper that is used throughout the brewery building. A new strapline has also been introduced to reinforce both the brewery’s regional position and the ‘handcrafted’ nature of its beers – ‘Handcrafted beers from the Cotswold Hills since 1849’.
From today, new pump clips, bottle labels, merchandise and literature, along with the newly designed corporate website, will display the new identity. All Hook Norton pub signage will also be replaced, over coming months, to reflect the brand.
The new corporate identity follows a thorough review of all aspects of the business, from staffing through to the refurbishment of many parts of the brewery site. Key to this review has been establishing a portfolio of core brands that reflects the needs of today’s drinkers whilst taking account of where the cask ale market will be in the future.
While many of the brands remain unchanged, Hooky Bitter will now simply be known as Hooky and Hooky Dark reverts to its original name of Mild. Hooky Gold, meanwhile, reverts to its previous very popular seasonal availability to make way for a new brand which will focus on the mid-range 4.0% ABV market and will be launched later this year under a new brand name.
Adrian Staley, Managing Director (Commercial) comments: “We see this new corporate identity as a very positive step in helping to build the profile of Hook Norton beers and Brewery and enhance our reputation as a brewery of stature with an award winning portfolio of ales.”
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Handcrafted in the Cotswold Hills since 1849, Hook Norton remains one of only 32 independent family-run breweries. With the founder’s great great grandson, James Clarke, still at the helm, Hook Norton continues to offer a wide range of award winning ales, including Old Hooky, Hooky Mild and Hooky Gold.
Please visit www.hooknortonbrewery.co.uk for more information.
For further information or images, please contact:
Katie Dunne or Laura Jones
Elliott Marketing & PR