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8th November 2022

Hospitality operators look to technology to solve staffing crisis

Increasing numbers of hospitality operators are turning to technology to manage and motivate their staff, according to workforce management experts Bizimply, who are seeing growing demand for their services, particularly in the coffee shop and food to go sectors.

Crêpeaffaire, the growing chain of crêpe specialists, recently rolled out Bizimply’s systems across their 13 UK stores and have seen improved efficiencies and staff engagement. Other Bizimply customers in the sector include around 250 Pret, KFC, Costa and Wagamama outlets in the UK and Ireland.

Bizimply CEO Conor Shaw said: “The hospitality sector has traditionally lagged behind others in investment in technology, but happily that seems to be changing as more operators look for new ways to meet the current crisis in staff recruitment and retention. We’ve certainly had a big uplift in enquiries in the last few months and converted more of them into customers.

“The right workforce management technology can transform a business at all levels, from front line staff up to head office. By automating staff rotas and payroll, our system frees general managers from hours of admin every week and gives them more time front of house where they can add real value by managing staff teams and interacting with customers.

“It also allows operators to give their team members more notice of their shift patterns and more flexibility if they need to change their hours. At a time when many employees are working longer hours to cover staff shortages, and good ones can move easily to another job, respecting their work life balance in this way can go a long way to motivating and retaining them in your business.”

Marta Oglecka, people manager at Crêpeaffaire said: “Using Bizimply’s systems has improved the way we manage our teams. We can plan further ahead, we’re staffing more efficiently, tracking our team members’ development, and providing better customer service. And our store managers can now create staff rotas for the week in just 15 minutes which is a great time saving.”

Earlier this year, Bizimply carried out research, via consultancy Hospitality Mavericks, into hospitality operators’ response to the staffing crisis. Following a similar survey carried out a year previously as the sector reopened after lockdowns, it found that 60% of operators now believe they need to invest more in technology, compared to only 45% in 2021. At the same time, 83% recognise that improving operational complexity using digital tools is the area with the biggest potential to improve performance. The report can be downloaded from the Bizimply website here.

Shaw added: “Businesses we work with understand that the right technology, implemented correctly, helps organisations to become more human – and in hospitality, great customer experiences are delivered by humans.”

Bizimply is an All-In-One People Solution that enhances the way shift oriented businesses are managed. Bizimply allows its customers to manage their employee scheduling, time and attendance, frontline people management and shift reporting across multiple locations. Its systems are used in 840 sites across the UK and Ireland, including coffee shops, fast food outlets, pubs, bars, restaurants and hotels.

Caption to attached image: Crêpeaffaire is one of a growing number of operators using Bizimply’s systems to manage and motivate their workforce

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Notes to editors

Bizimply’s software is designed to help hospitality businesses reduce time spent on staff rosters and payroll and free up front-line staff, particularly GMs. They can then spend less time on admin and more time front of house, coaching staff members, interacting with customers and delivering a memorable experience that leads to happy, returning guests and motivated teams.

Bizimply estimates GMs can spend up to six hours a week compared to creating a staff rota using Excel or similar. Equipping them with the right software to produce rotas and payroll quickly gives this time back. One operator using Bizimply software is now creating rotas for 60 team members, across five sites, in just one hour a week.

Issued on behalf of:Bizimply

By:ShielPorter Communications

Further information:

Ros Shiel / 07841 694137

John Porter 07734 054389