The Guild is pleased to offer a new online training course for our members. To book on, visit our e-store.
How to Build a Great Marketing Campaign
Tuesday, January 26th
6:30 pm – 8:00 pm
Venue: Online via Zoom
Cost: £15.95 pp
Presented by Rachel Auty, Marketing Consultant and Director at Raucous Agency Limited.
This session will outline the key components of a marketing campaign planning process. The framework shared can be adopted to apply to a wide range of scenarios, whether it’s a new beer or book launch, promotion of ticket sales for an event, a push on online sales, a crowdfunding campaign, or just a drive to get more people to visit your bar or shop (advance prep for post-Covid restrictions!).
The session will be geared around freelancers and small businesses in the beer industry.
Participants will learn:
- How to prepare a robust marketing campaign
- What key elements to include
- Simple tools and systems to use
- How to track and measure success
- How to develop your own version framework you can reuse and apply across a number of scenarios
The session will include top tips from the expert host and participants will be sent a copy of the session slides for reference.
Participants will be invited to submit questions in advance and as part of the session there will be a discussion and Q&A at the end.