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8th January 2013

IN CASK BEER VOLUME FOR THE FAMILY BREWERS

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The Independent Family Brewers of Britain has released the results of its annual member survey. Designed to allow its 29 members to share best practice and identify areas for growth moving forward, the survey covers everything from distribution and exports to tourist figures, award wins and even whether or not the brewery has a horse and dray. The survey’s headline result is that cask beer enjoyed a larger volume share in the period of July 2011 to July 2012, increasing from 45.5 to 47.7 per cent.

While the market continues to experience declining beer volumes, cask resilience among Family Brewers’ members shows that there is confidence in this sector, with cask beer the mainstay of the member breweries.

Further cause for celebration comes from the fact that the number of brands sold across Family Brewers’ members has increased. Brands stocked increased by five per cent, from 495 to 517, increasing consumer choice as a result.

“The results of our annual member survey have been positive,” commented Independent Family Brewers of Britain Chairman James Staughton. “Cask beer is what sets our members aside from the competition, so we’re delighted to see it continue to increase in product share.”

 

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Notes to editors

The Independent Family Brewers of Britain was founded in 1993 to defend the tie and currently operates over 4,100 pubs in the UK; its members include some of the most respected brewers in Britain.  The Family Brewers represent a distinct and unique sector of the UK brewing industry; owning regional breweries and pub estates, with the majority being private, family run businesses. Spanning generations, the 29 Family Brewer members’ currently employ around 37,000 people across their breweries and pubs.

 

For further information or images, please contact:

Katie Dunne or Oliver Taylor

Elliott Marketing & PR

Katie@elliottmarketingpr.com or Oliver@elliottmarketingpr.com

01296 714745