From September, Scotland’s leading independent beer company, Innis & Gunn, will sell its beer direct to the consumer through a new online shop atwww.innisandgunn.com.
For the first time ever, UK fans of the brewer’s pioneering oak-aged beers, will be able to buy Limited Edition releases, made for international sale only, including the US’ Innis & Gunn Independence Day 2012 and Spiced Rum Aged, as well as the core range of Original, Rum Finish and Blonde. Melville’s fruit beers – both strawberry and raspberry variants – will also be available to buy from Phase I of the e-store launch.
Dougal Sharp, CEO of Innis & Gunn, says:
“The website is a place to discover Innis & Gunn: to discover who we are and to discover our beer. We have an international following on the web; consumers who tune in to every new happening. We created our website to be an information hub for this community initially, as well as newcomers to the brand, but it was always part of the plan to make our beers available to everyone to buy. This is the first step in that process.”
Available for sale from September will be:
Innis & Gunn Original, 6.6%abv
- 12-pack (330ml), £20.41
· 24-case (330ml), £40.82
- 6-pack (750ml), £21.00
Innis & Gunn Rum Finish, 6.8% abv, 12-pack (330ml), £22.58
Innis & Gunn Blonde, 6% abv, 12-pack (330ml), £19.33
Innis & Gunn Independence Day 2012 Limited Edition, 7% abv, 24-case (330ml), £48.60
This beer celebrates the heritage, the spirit and the character of the people of America and the people of Scotland. It is a great collaboration of full-flavoured Scottish malted barley and mouth-watering, zesty American hops, all slowly matured in our brewery in Scotland.
Innis and Gunn Spiced Rum Aged, 7.4% abv, 12-pack (330ml), £27
This bottling of Innis & Gunn was made by ageing a special beer recipe over oak that had been infused with a blend of finest Caribbean aged spiced rum. The mellow, toffee character of the malt perfectly balances the lively spiciness from the rum and the bitterness from the Whitbread Golding Variety hops.
Melville’s Craft Lager – Scottish Raspberry, 12-pack (275ml), £18.36
Melville’s Craft Lager – Scottish Strawberry, 12-pack (275ml), £18.36
Innis & Gunn 3 bottle & glass pack, 3 x 330ml bottles plus 1 x glass, £7.99
Innis & Gunn 3 bottle & glass pack, (6 boxes), £43.15
Box of 6 Half pint glasses, £14.85
Innis & Gunn branded merchandise will be added to the online store in Phase II (Autumn 2012). Initially the Innis & Gunn e-shop will only be available to customers in Great Britain (UK and Northern Ireland). There will be a £6.75 delivery charge per order.
- Innis & Gunn was first established in 2003 as a joint venture with a leading drinks firm, who had approached Dougal Sharp, then head brewer at Caledonian, to create a beer that would lend the perfect finish to a Cask Ale Reserve whisky. The beer was too good to throw away so Innis & Gunn (the middle names of Dougal Sharp and his brother Neil) was formed. Dougal led an MBO in January 2008 and the business is now privately owned.
Since then Innis & Gunn has become Scotland’s leading independent beer company. Ranked number four in sales volume and value in the Specialty Beer category in the UK off-trade, Innis & Gunn has enjoyed average growth of 56% year on year since its formation. It is now the best-selling British Bottled Beer in Canada and the number two Import Ale in Sweden.