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11th October 2022

Interactive advent calendar from alcohol-free specialist Wise Bartender provides a delicious beer selection that everyone can enjoy

A selection of 24 of the best alcohol-free beers ensures that anyone who wants to cut back or chooses not to drink alcohol can still join in the tradition of opening an advent calendar and enjoy a tasty beer every day during advent.  

The interactive Wise Bartender beer advent calendar is back for 2022 and is ideal for anyone who loves beer but doesn’t want an alcoholic drink every day of the month in the run up to Christmas. It includes 24 hand-selected beers, the majority of which are from small, independent brewers and provides some tried and tested favourites alongside brand new additions to the Wise Bartender range. Every beer is 0.5% ABV or below and there are styles for everyone to enjoy from lager, pilsner and stout through to IPA’s and wheat beers from brewers including UNLTD, Brulo, Nirvana, Nittenauer, Menabrea, Havabier and Northern Monk.

Launching the advent calendar, Wise Bartender founder Tom Ward commented “Wise Bartender created the UK’s first interactive alcohol-free drinks advent calendar to provide an option for those who don’t want to drink every day in December but want to share in the excitement of opening an advent calendar door and finding a tasty beer behind it. It has grown in popularity ever since and we started getting queries about this years’ calendar in August so are anticipating high demand.

“Despite the overall beer market shrinking, research group IWSR reported that UK drinkers bought $184m of alcohol-free beers (0.5% ABV or less) in 2021, more than three times the figure of $52m from five years earlier. And a recent report revealed that more than half (55%) of UK drinkers intended reducing their alcohol consumption during 2022 which confirms that retailers must provide alcohol-free options for this growing number of mindful drinkers. Whether people have given up completely or are just trying to cut back how much alcohol they drink, the Wise Bartender advent calendar means that they aren’t excluded from this fun Christmas tradition.”

And the sense of anticipation will be heightened by the interactive nature of the calendar. “Every day, brewers will take over the Wise Bartender social media account” explained Tom Ward “posting photos, videos and tasting sessions of that days beer. So, not only will everyone have a daily beery treat but they can join in with hundreds of other fans by tasting the same drink on the same day, learning about it from the brands themselves and sharing their own experience through reels, images or just by getting involved with our live sessions.”

The Wise Bartender beer advent calendar is now available to pre-order from and retails at an introductory price of £39.99 + £4.99 delivery for the first 250 sold, with the price reverting to £59.99 inc delivery after that.

The alcohol-free specialist is also offering a ‘sweet and tasty’ alternative to its beer advent calendar, featuring cider, cocktail, spirit and wine alternatives from producers including Binary, Gunners, Corrigans, ISH, Caleno, Crafty Nectar and Lyre’s.

“Whether you regularly consume alcohol-free drinks, want to cut back on alcohol over the festive period, or just want to mix it up and try something different, Wise Bartender advent calendars have you covered” added Tom. “You can have the thrill of opening an advent calendar, enjoy a tasty alcohol-free drink, explore its background and celebrate Christmas your own way.”

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About Wise Bartender 

Wise Bartender is a growing family business that was founded in 2017 and blends two of the most important things in life health and family. It was established to provide a convenient, easy and reliable way to purchase a wide range of alcohol-free drinks without having to invest in a full case without having tried the drink first. So Wise Bartender is all about flexibility, with all drinks available as single bottles with no minimum order.

Press release from Kate Hempsall PR.

For further information, please contact Kate Hempsall via or +44 (0)7534 190241