Fierce Beer, the multi award winning Scottish brewery are launching a new range of ‘Beer
Coolers’, the perfect Summer refresher, available online from 24th & in bars from 25th July:
- Fierce Lemonade is pink, hazy & crisp with flavours of zesty citrus & tart raspberry
- Fierce Iced Tea is brewed with real tea leaves & a twist of lemon – dry, light & refreshing
- Fierce Cola is packed with cherry & natural cola flavours – fruity, juicy & fun
Served best ice cold with garnish, the Fierce Lemonade pairs perfectly with fresh raspberries; the Fierce Iced Tea with sliced lemon; the Fierce Cola with pitted cherries!
The Beer Coolers are inspired by global trends moving towards more accessible beverages, with a target market sitting between craft beer & RTD drinker. Those who want flavourful refreshments that aren’t bitter, but are also not overly sweet.
Fierce Beer Coolers are brewed at Fierce HQ in Aberdeen with pure Scottish water, malted barley, a hint of hops, and natural flavourings. Plus, like the Fierce Beer Year Round range, they’re gluten-free and vegan!
“We have been looking to access this market for some time after closely following trends in USA and emerging markets including RSA. We have been trial testing some fruit based beers, and also a Cherry Cola Sour recently that were very well received. These Beer Coolers are light, flavour-packed and refreshing. Like beer, but cooler” – Dave Grant, Founder & MD.
Launching in perfect time for the height of Summer, the three new additions are sure to make a big splash in the sparkling alcoholic drinks pool. Available via their online shop as individual can or variety mixed pack, and also on draft across the Fierce bars in Aberdeen, Edinburgh & Manchester.
About
Fierce Beer are a modern Scottish brewery based in Aberdeen. Fierce began life as a home-brewing project, inspired by the flavour-packed beers coming out of West Coast USA in the 2010s, and have been producing award-winning beers commercially since 2016. We’ve opened three bars – in Aberdeen, Edinburgh and Manchester – as well as an on-site brewery taproom. Held in high regard in the UK beer community, we are the most awarded Scottish brewery in recent years, winning 14 medals at the 2020 Scottish Beer Awards before being named Scottish Brewery of the Year in 2021. In 2022, with capacity at our original brewery maxed out, we made the move into our current home, where we’re working hard, growing fast, and continuing to focus on brewing outstanding beer.
Media Contact: kristi.thompson@fiercebeer.com
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