Skip to main content
13th November 2017

Invitation: Never Miss a Sale – How to Make the Most of the Alcohol-Free Trend

Guild members are invited to an event organised by Club Soda on alcohol free drinks

Date + time: Fri, November 24, 2017, 10:00 AM – 12:00

Venue: Patisserie Valerie, Spitalfields, E1

Speakers: Ed Bedington, Morning Advertiser; Rob Fink, Big Drop Brewing; Amy Lamé, London Night Czar; Laura Willoughby, Club Soda; Anthony Pender, BII; Charlie McVeigh, The Draft House

At this brunch with Thomas and Evans No. 1, The British Beer and Pub Association, The Morning Advertiser, and The City of London you will hear unique insights into the growing alcohol-free drinks market.


  • why drinks producers are racing to market with new 0% products
  • why alcohol-free drinks now taste better than before
  • what questions customers ask about the new wave of alcohol-free drinks
  • when and how and to upsell an alcohol-free drink to boost your profits.

Then taste some of the best products on the market, curated by Club Soda for their two-day Christmas Mindful Drinking Festival at Spitalfields Market.

FREE including breakfast, to register:

Further information:  Laura Willoughby,