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6th February 2020

Invitation to the 10th Norwich City of Ale VIP Launch Party

Thursday 21st May, 3.30pm – 5.30pm

Book here:

If you’ve never experienced City of Ale, it’s time to suss out Britain’s original Beer Week. If you’ve been to City of Ale before, welcome again: come and see how it has evolved.

As a member of the BGBW, you are warmly invited to the VIP launch at the Waterfront in Norwich on the afternoon of Thursday 21st May. It will be a festival of award-winners – just you wait and see! 40+ licensees and up to 40 brewers involved in City of Ale will be there, along with numerous folk from the industry and the Guild.  Save your place via this link:

Guild director Frances Brace has joined City of Ale directors Phil Cutter (The Murderers) and David Holliday (Moon Gazer Ale) in organising this, the 10th Festival, a festival of winners. She says it’s all looking very exciting and encourages you to come along to the opening gig and then to discover, or rediscover, the fabulous pubs on the ale trails.

City of Ale has been going since 2011, and is Britain’s original Beer Week. The idea of co-founders Dawn Leeder and Phil Cutter was to generate footfall; to get more people through the doors of the city’s pubs. It was the first beer festival to take part in multiple venues across a city.

Last year, the  Ale Trails generated more than 11,000 individual pub visits in the 11 day period of the festival. That is just the documented ones, where trails were completed and badges awarded.  The trails take beer-drinkers along winding streets and narrow lanes, past magnificent historic buildings, independent shops and the famous market – and into the many characterful pubs that proliferate throughout the city. More than 40 pubs are taking part in 2020.

Press releases will follow, but just a heads up to say that Roger Protz, one of the Guild’s founders, and guest of honour at City of Ale, has facilitated a tie-up between beer cities Leuven and Norwich – and you can be sure to be tasting something very interesting as the result of a collaborative brew!

One last thing, when you’re thinking travel times, there will be get-together aimed at Guild members (individual and corporate) following the launch party. Last year it ran from around 7pm to around 9pm and it’s likely to be similar this year. More info on that and any accommodation deals anon.

In the meantime, if there’s any more information you need on City of Ale to help you meet a deadline, set up interviews or just make a decision about coming to the event, please contact:

Frances  07432 692309

Will Ridgard 07375 534081

or Laura Watson

Don’t forget to reserve your place at the VIP launch party

Norwich looks forward to welcoming you!