New Limited Edition Beer Available for Pre-Order Now, To Be Released in October
North America (July 17, 2017) – Iron Maiden and Robinsons Brewery have announced that their latest collaboration beer HALLOWED will be released in October of this year, and is available for pre-order now.
HALLOWED is a 6% ABV Belgian-inspired ale packaged in a 330 ml bottle and available for a limited time only. The beer will only be distributed for four months, with details on where it will be available to be announced on Iron Maiden Beer and Robinsons’ social media accounts.
“What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time,” said Bruce Dickinson. “I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in HALLOWED, albeit with a British twist.”
The use of Belgian yeast within HALLOWED is a landmark occasion, as Robinsons hasn’t changed the yeast used in its beers since 1942.
“It’s all in the yeast,” says Martyn Weeks, Head Brewer at Robinsons Brewery. “Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavor and I think Hallowed drinkers are in for a treat.”
The bottle art for HALLOWED will feature Iron Maiden mascot Eddie garbed in traditional monk’s robes as a tribute to the beer’s Trappist Belgian inspiration. The art follows in the footsteps of other collaborations between Iron Maiden and Robinsons. These collaborations include TROOPER, which has sold over 15 million pints since its launch in 2013, and the previous limited edition beers TROOPER 666 and RED ‘N’ BLACK.
Do you manage a restaurant, bar or retail store and are interested in carrying HALLOWED? Please contact Lanny Hoff at +1 (612) 245-5433 or by email at email@example.com.
For interview opportunities with Robinsons’ Director of Marketing David Bremner or for more information about Iron Maiden’s HALLOWED and its availability for pre-order, please contact Lanny Hoff at +1 (612) 245-5433 or by email at firstname.lastname@example.org.