- Charlton Athletic Women’s players and staff from Charlton Athletic Community Trust celebrated the launch of the “About Time” collaboration brew as the first kegs is delivered to The Valley
- About Time beer will be on sale at The Valley, Meantime, and pubs across London from Monday 4th March, in time for International Women’s Day.
- 25p from every pint and can of the beer sold will be donated to Charlton Athletic Community Trust, to support their women’s community football initiatives.
GREENWICH, Friday 1st March 2024: In celebration of International Women’s Day, Meantime Brewery is delighted to announce a collaboration brew with Charlton Athletic Women. The collaboration, aptly named “About Time”, aims to raise awareness and funds for women’s football initiatives in the local community.
Meantime launched the partnership today with the help of with the help of Charlton Co-Captain, Kate Longhurst, and fellow midfielder Carla Humphrey. The pair took a break from mid-season training to talk about their experiences getting into football and why it’s About Time for the whole community to get behind the women’s game. They also supervised Chris Baker from the Community Trust taking delivery of the first kegs of About Time, ready to be served at the Valley for the first game post beer launch on the 9th of March. The beer will be on sale for the rest of the season and will also be available for the women’s games on the 24th, 31st of March and 28th April.
Every pint of “About Time” beer sold in the Valley or in pubs across London will donate 25p directly to the Charlton Athletic Community Trust. The money raised will fund a range of projects providing a pathway for women of all ages to play football in a safe and controlled environment. The Trust supports women in football from early-stage development, such as the Premier League Kicks programme, right up to those moving into a professional career in sport.
Charlton Athletic Women’s General Manager, Louise McGing said: “As someone who has worked in women’s football for several years, it is great to see the game go from strength to strength with more and more companies looking to play their part in the growth of the game. It’s an exciting time at Charlton, as we chase promotion to the Women’s Super League, and we’re really pleased to mark International Women’s Day with a fantastic collaboration like this which will raise both awareness and practical support for women’s football.”
Zoe Edwards, Operations Manager at Meantime Brewing Co, expressed her pride in the partnership, stating: “We’re really happy to have the opportunity to work with Charlton team to fundraise for local women’s football. We’re committed to gender equity in everything we do year-round, not just on International Women’s Day. But it’s a great opportunity to focus our efforts and make a tangible difference ….so buy a pint, donate to the campaign, and raise a glass to progress and equality.”
The Head of Fundraising of Charlton Athletic Community Trust, Chris Baker, also highlighted the impact of women’s community football initiatives which the collaboration will support:
“We’re delighted to be partnering with Meantime Brewery Co. for their About Time initiative. With the women’s game growing in popularity, it is more important than ever that community programmes reach out to females of all ages to encourage active participation in sport.
“Meantime’s support will go towards women’s only football sessions in Southeast London and Kent. Their support will also help fund our Female Post-16 Football and Education Academy which provides young women the opportunity to continue with their studies whilst developing on a football pathway.”
About Time will be poured in pubs across London over the coming months. It will also be available at Oakman Inns venues, including The Beech House Hampton Hill and Watford. For those that can’t get to The Valley or pub stockist there will be a limited amount of 440ml can on Meantime’s web shop. https://www.meantimebrewing.com/products/about-time-british-lager-… It’s a limited edition so make sure you get your pint and support the women’s football. #ItsAboutTime
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About Charlton Athletic Community Trust:
The community programme at Charlton Athletic was established in 1992 and became Charlton Athletic Community Trust (CACT) in 2003. Using the power of football, CACT works in partnership with local communities to improve health, education, and employment, and reduce crime. In 2021-2022, CACT’s Impact Report calculated that a social value of £49,609,000 has been generated across its programmes, meaning £9.52 is created for every £1 the charity invests in a one-year period.
Funds raised from the About Time campaign will be used to support CACT Post-16 Women’s & Girl’s Academy and Women’s Only Social Football Sessions. For example, every £50 raised will cover the cost of 10 free places at a CACT women’s football session.
To donate to the campaign, visit https://cact.gives/fundraising/abouttime
About “About Time”
Brewed to mark International Women’s Day, this 100% British Lager celebrates trail-blazing women in football, brewing and beyond. The versatile, British ‘Progress’ hops used felt symbolic for this beer, as progress is what we want to see more of in brewing and women’s football. This is a crisp, earthy lager with a tropical fruit backdrop of blackcurrant and passionfruit. It’s part of our ‘Part Time’ series of small batch brews. Unmissable passion projects with purpose.
It will be pouring at The Valley, the Meantime Taproom, and a selection of pubs across London, including the Barley Mow in Marylebone.
About Meantime
Started in 1999 in a Greenwich flat by Alistair Hook, Meantime Brewing Co was founded on a pioneering spirit and the belief that time is best spent doing what you love. Brewed with time, passion and dedication, our innovative and high-quality beers sparked the UK craft beer movement and made settling for average beer a thing of the past. Alastair’s core belief and pioneering mission still drives us today. We continue to push the boundaries of brewing with new recipes and aim to build community and connections through great beer. www.meantimebrewing.com
Contact: Shoma Amin, Shoma.Amin@asahibeer.co.uk
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