– Former footballer, manager and pundit Chris Kamara has unveiled his new brew alongside craft brewery Brew York in collaboration with Prostate Cancer UK –
– The 4 pack is up for grabs for More Card holders at just £5.50 –
– Kammy’s Un-beer-lievable Lager is available from today for a limited time only in selected Morrisons stores –
UNBELIEVABLE! Morrisons is collaborating with fan-favourite Chris Kamara to exclusively launch a new lager brewed by craft brewery Brew York, in stores across the UK from today.
Kammy’s Un-Beer-Lievable Lager launched this summer in partnership with Prostate Cancer UK for customers to raise funds whilst raising a glass of the light and refreshing lager which has a deliciously crisp finish.
For every four-pack sold, Morrisons and Brew York will join forces to make a life-saving donation to Prostate Cancer UK, making every sip an act of support.
Harry Ball, Beer Buying Manager at Morrisons, said: “We knew this would be a match made in heaven and love that we’ve got Kammy’s cans hitting Morrisons shelves nationwide this week. You’ll need to act fast to get your hands on a pack – we’re expecting this brew to be as popular as Kammy is on our screens – and when they’re gone, they’re gone!”
Much loved for his legendary punditry on Sky Sports’ Soccer Saturday, former player, manager and TV personality Kamara is also a long-term supporter of Prostate Cancer UK, joining close pal Jeff Stelling’s epic Football Marches for the charity and walking alongside many men – and their loved ones – affected by the disease.
He said: “To have my lager stocked at Morrisons, now that’s un-beer-lievable! I’m really grateful for this partnership and the opportunity to fund ground-breaking research for Prostate Cancer UK. I can’t wait for shoppers to enjoy a drink whilst watching their team on a match day.”
Kammy’s Un-Beer-Lievable Lager is available from today for £5.50 for More Card holders in select Morrisons stores nationwide. Brew York and Morrisons will jointly donate 30p from each purchase to Prostate Cancer UK while the lager is on sale in stores.
One in eight men are affected by prostate cancer, the most common cancer in men, and those odds increase to one in four if you are black. That’s thousands of dads, grandads, brothers, partners, uncles, sons and mates.
Prostate Cancer UK Director of Fundraising, Chris Jarrett, said: “Cheers! We’re so grateful for the ‘unbelievable’ support of Chris Kamara, Morrisons and Brew York as they team up to raise vital funds and awareness for Prostate Cancer UK in such a novel way.”
“Prostate cancer is the most common cancer in men, and an early diagnosis can save your life. Money raised will fund ground-breaking research towards a screening programme, so we can catch prostate cancer early and save lives.”
-ENDS-
Further Information:
For more information, images and interview requests please contact the Morrisons PR team at The Academy on 020 7100 7100 or morrisons@theacademypr.com.
About Morrisons:
Morrisons has a rich history that dates back to 1899 when William Morrison first opened an egg and butter stall in Bradford. 125 years on, customers continue to enjoy our great quality British food and our Market Street heritage is clear to see in our circ. 500 stores where skilled colleagues such as our butchers, fishmongers, and bakers proudly make and serve customers fresh food every day.
As well as our supermarkets, we also have 1,600 Morrisons Daily convenience stores – around 600 of which are franchise stores – and an online delivery service where our customers can order their groceries from the comfort of their own home and have them delivered by us or one of our partners including Amazon, Deliveroo and Just Eat.
We also have our own manufacturing business spread across 18 sites where we pack and process fresh meats and fish, savoury and sweet pies, fruit and veg, flower bouquets, bread and more. As a result, we’re proud to be British farming’s single biggest direct customer.
Our wholesaler business serves customers across the UK and further afield through our extensive network of national and regional distribution depots.
About Prostate Cancer UK
- Prostate Cancer UK is the largest men’s health charity in the UK, striving for a world where no man dies of prostate cancer.
- The charity works to give every man the power to navigate the disease: by helping men understand their risk through our award-winning online risk checker; by providing them with trusted support and the information they need to make the right treatment choices for them; or by empowering them to make improvements for their path ahead, and for the paths of generations to come.
- Prostate Cancer UK is the driving force in prostate cancer research in the UK. Investing millions into the best researchers in the world to unravel the complexity of the disease, the charity has improved how men are diagnosed through funding cutting-edge technology like more accurate MRI scans. The charity works to give men precise and personalised care with the right treatments at the right time, for the best chance of living the full life they want and spending more time with those they love.
- Prostate Cancer UK also supports men living with and after prostate cancer, providing services like a Specialist Nurses helpline to give expert advice, and working with the NHS and its Clinical Champions to change the healthcare system so men are more involved in decisions and empowered to navigate prostate cancer.
About prostate cancer
- Prostate cancer is the most common cancer in men.
- More than 52,000 men are diagnosed with prostate cancer every year on average – that’s 143 men every day.
- 1 in 8 men will get prostate cancer.
- Around 475,000 men are living with and after prostate cancer.
- Every 45 minutes one man dies from prostate cancer – that’s more than 12,000 men every year.
- The earlier you find prostate cancer, the easier it is to treat, and an earlier diagnosis could save your life.
- Many men with early-stage prostate cancer don’t have or notice any symptoms, so it’s always best to know your risk, and what you can do about it, and not wait for symptoms.
- Men are at higher risk if they are over 50, Black or have a father or brother who has had prostate cancer.
- To help men check their risk in 30 seconds, Prostate Cancer UK have an online risk checker available here: https://prostatecanceruk.org/risk-checker
Anyone with concerns about prostate cancer can:
- Contact Prostate Cancer UK’s Specialist Nurses in confidence on 0800 074 8383, or via email, webchat or WhatsApp at org/nurses
- Access online and printed health information at org/information
Speak to trained volunteers with experience of prostate cancer at prostatecanceruk.org/one-to-one
Media Contact: Peter English, peter@brewyork.co.uk
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