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26th July 2022

It’s back: Cannonball Run 2022

Magic Rock’s Cannonball Run returns after two-year hiatus!

Some people look forward to the first day of summer… others look forward to their birthday… but those in the know wait with bated breath for Magic Rock’s annual Cannonball Run. After a two-year hiatus due to the pandemic, the Huddersfield-based brewery is celebrating the Cannonball Run, which pays homage to its first ever beer Cannonball IPA, with the most exciting run of limited release of beers yet.

This year, the three limited-edition hop-forward IPAs on offer are returning classics Neo-Human Cannonball and Human Cannonball, alongside new contender, West Coast inspired Superhuman Cannonball.

Neo-Human Cannonball (9.2% ABV) is back and better than ever. The New England Double IPA delivers tropical flavours of mango, citrus, juicy passionfruit and tangerine alongside a healthy double dry hop to bring you a sweet aroma with maximum flavour. Are you ready to join the haze craze?

Meanwhile, Human Cannonball (9.2% ABV) is back with even more malt and hops to crank up the flavour of the original explosive IPA ‘Cannonball’. The West Coast Double IPA is seen as Cannonball’s big brother and certainly won’t disappoint. Get your tastebuds prepped for pine and candied orange aromas combined with bittersweet grapefruit and mango flavours, all complemented by a deeply composed, satisfyingly malty base.

Introducing the new kid on the block Superhuman Cannonball (10% ABV), ready and raring for its first Cannonball Run. Steaming ahead with tropically fruity fresh hops against a malty backbone, while a rasping bitterness builds to deliver craft beer magic of the highest degree. This Imperial IPA is a nod to where it all began with even more local love included. For every can of Superhuman Cannonball sold Magic Rock will also be donating to one of the superhumans of the Huddersfield community, Streetbikes, a charity which helps raise awareness and support inclusive cycling.

Don’t walk, RUN to get your hands on these limited-edition varieties of Cannonball IPA. Available online from the 4th of August at magicrockbrewing.com, the Magic Rock Taprooms and 35 venues across the UK.

About Magic Rock:

Inspired by local brewing traditions and the vibrant US craft beer scene, Magic Rock Brewing is the culmination of a lifelong passion for beer. The brewery was founded in 2011 by Richard Burhouse (aided by head brewer Stuart Ross) in an old outbuilding of the family business in Huddersfield, West Yorkshire. Alongside a distinctive core range, Magic Rock produce an ever-changing lineup of idiosyncratic beers with an innovative quality-driven approach. For more information about the company and products visit www.magicrockbrewing.com


Press release from Magic Rock

Contact: eva.mclennan@stormcom.co.uk