ONCE THE DUST HAS SETTLED FROM THE CHRISTMAS RUSH, AND WE’VE HAD A CHANCE TO RECHARGE A LITTLE, WE TAKE ON THE MOST IMPORTANT JOB OF THE YEAR, OUR ANNUAL RANGE REVIEW. MEMBERS ACROSS OUR TEAM COME TOGETHER TO FORECAST THE YEAR AHEAD IN BEER, EVALUATING TRENDS AND OPPORTUNITIES, BEFORE DECIDING WHAT CHANGES WE SHOULD MAKE TO OUR LINEUP.
We’ve made huge strides forward in our approach to British beer, thanks in no small part to the expertise added to our business by New Wave Distribution joining our family of companies. For 2022 we will be adding beers from Deya, Verdant, Arbor, and Tiny Rebel to our range.
It’s been a joy to develop a list of Czech beer too. An extremely special area of heritage beer, that has admittedly never been a particular focus for us over the years. We’ve been fortunate to have more time to dig in to it, learning the history and culture behind the beers, and most importantly plenty of sampling too. The beers from Vinohradsky Pivovar and Budvar have absolutely stunned us and we’re looking forward to working with them more closely.
Ireland has far more than the beer monoculture that certain multinationals would have you believe. An area of modern beer that is growing at a rapid pace, and one that we’re enjoying starting to discover. We will have 3 kegs from Porterhouse Brewing permanently available.
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Find out more here: https://www.jamesclay.co.uk/news/2022-range-review
Press release from James Clay and Sons
Contact: joe@jamesclay.co.uk