James Clay, the UK importers and distributors of New York City’s Brooklyn
Brewery beers will donate $1 to the Hurricane Sandy relief effort for every
keg sold throughout November.
Brooklyn Brewery lies in the New York neighbourhood of Williamsburg, which remained largely
unscathed by the effects of Hurricane Sandy. Brooklyn’s neighbouring areas, including those
inhabited by some of the brewery’s employees sadly did not. Neighbourhoods such as Rockaways
in Queens felt the full impact of the storm with many left temporarily without homes or permanently
displaced. Many are still without power and heat as others try to rebuild their lives, hindered by the
lack of fuel and depleting supermarket supplies.
Brooklyn Brewery is a community hub in the borough and as such are helping to coordinate
fundraising efforts for those less fortunate. Working with World Cares Center, a New York based
disaster relief organisation, Brooklyn is supplying food, blankets, clean socks and hats, cleaning
supplies and personal hygiene items to distribute to those in the affected areas.
James Clay, as the British extension of the Brooklyn Brewery’s international community, is proud to
support Brooklyn Brewery and their local community of Brooklyn and Queens in this time of need.
Brooklyn Lager is available in 30 litre kegs from UK importer James Clay and their partner
distributors. $1 for each keg sold during the month of November will be donated to Brooklyn
Brewery’s Hurricane Relief Effort.
ENDS
• World Cares Center was founded shortly after 9/11 after seeing a need to bring together
various agencies and community-based organizations in a safe and collaborative environment.
They focus on putting organization to the chaos of post-disaster relief efforts and offer education
to community members on how to channel their goodwill into effective disaster volunteerism
• James Clay, quality world beer importers, has worked with pubs, bars, restaurants and
distributors for over 30 years. James Clay are based in West Yorkshire and distribute
nationally.
e: mike@jamesclay.co.uk t: 07739023152
• Brooklyn Lager is amber-gold in colour and displays a firm malt centre supported by a fine
bitterness and floral hop aroma. Caramel malts show in the finish, with the aromatic qualities
enhanced from dry-hopping (steeping the beer with fresh hops, unusual in the production of
lager) during the long, cold maturation process