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24th May 2023

KAM Low+No Research Launch

Join KAM on June 28th in central London as they exclusively launch their 2023 Low+No research report to a room of on-trade operators and industry influencers, sharing new critical insight on the low & no drinking occasion from a customer perspective and discussing and share ideas on the implications for the industry.

Limited press passes available – please email

When: Wed 28th June 12.30 registration (for a 1pm start)-5pm

Where: Westminster Chapel, Buckingham Gate London SW1E 6BS

Line up for the day

The Customer Perspective 

Blake Gladman, Strategy & Insights Director at KAM reveals the latest research into what consumers really want when they’re not looking for alcohol. He’ll look at where and when they turn to low and no drinks, what drives their decisions and how they feel about the current range and experience on offer.

The Operator Perspective 

A panel of leading operators, including James Bolton, Head of Drinks Category Management @Mitchells & Butlers, Liam Davy, Head of Bars @Hawksmoor, Simon Farrow, Head of Category @Tao Hospitality Group and Laura Willoughby, co-founder @Club Soda, discuss how they deliver their low & no experience, what has worked and what hasn’t in their venues, and how they see the category evolving.

The Drinks brand perspective

A panel of growing low and no brands, including CBD infused TRIP Drinks and alcohol-free cocktails Mocktails discuss what’s changing as the low and no category enters the mainstream.

The landlord perspective 

Luke Boase, founder @Lucky Saint shares what they’ve learned about maximising AF sales at The Lucky Saint pub.

The Future Perspective – An alcohol-free future?

Key industry influencers gather to discuss ‘where is this all headed?’ including Emma Inch, chair @Guild of Beer Writers, Karen Bosher, Independent Business and Board Advisor and Emma McClarkin OBE, CEO @BBPA

Contact: Katie Jenkins,