korev, St Austell Brewery’s flagship lager, has announced its continued partnership with the Marine Conservation Society for a fourth year.
The relationship bolsters korev’s commitment to supporting sustainable initiatives that safeguard the environment and the brand’s coastal homeland.
Throughout the year, the partnership will see korev sponsor beach cleans where people can get involved across Devon and Cornwall to reduce litter and monitor the damage it causes to coastlines.
The Marine Conservation Society’s logo will appear on korev cans in supermarkets, with 10p from every pack of cans sold being donated to the charity. St Austell Brewery will also donate 10p from every pint of korev sold in one of its 44 managed pubs across the South West. Both donation mechanisms are due to go live at the beginning of the new year.
Laura McKay, St Austell Brewery’s Marketing & Communications Director, said: “As a business focused on sustainability and looking after the South West coastline, we’re delighted to be renewing our longstanding partnership with the Marine Conservation Society.
“We’re proud to be in a position to be able to amplify the charity’s conservation campaigns – fighting for a cleaner, healthier ocean – through alignment with the korev brand.”
Lara Ellis, Corporate Partnerships Manager at the Marine Conservation Society added: “Our partnership with korev is multi-faceted, enabling us to bring our brand to customers in the South West, reaching people in supermarkets and St Austell Brewery pubs.
“It’s great to have such an easy way for people to support us and have a refreshing beer at the same time. This partnership powerfully brings together two groups eager to preserve the marine environment.”
As well as St Austell Brewery’s flagship larger backing the charity, the business has also developed a new wine brand, with each bottle sold generating a 20p donation to the Marine Conservation Society.
The New Zealand Sauvignon Blanc delights with its vibrant and aromatic profile. Drinkers can expect zesty notes of lime and grapefruit, complemented by tropical hints of passionfruit and gooseberry. The palate is crisp and refreshing, with a well-balanced acidity that enhances the wine’s minerality. Its lively and clean finish leaves a lasting impression, making it a perfect match for seafood, salads, and light, fresh dishes.
The wine will be available to St Austell Wines wholesale customers from late summer.
The Marine Conservation Society is a UK charity campaigning for a cleaner, better-protected, healthier ocean. The charity tackles threats to habitats and species by working closely with communities, businesses, and governments, organising beach cleans, fighting plastic pollution, forever chemicals and sewage in addition to shaping government policy.
Born in Cornwall, korev (4.8% ABV) is a lager brewed in the Helles style, available in bottle and can from Morrisons, ASDA, and Co-op stores nationwide.
ENDS
About St Austell Brewery:
Independent, family-owned St Austell Brewery was established in Cornwall in 1851. Fast forward 172 years, and the company’s range of award-winning beers – including Tribute pale ale, Proper Job IPA and korev lager – are available in pubs and supermarkets nationwide.
The business owns over 160 pubs, inns, and hotels across the West Country – including managed houses and tenancies. It also operates two breweries, in St Austell and Bath, having acquired fellow West Country brewer, Bath Ales in 2016.
With a network of six depots across the West Country – from St Columb to Wimborne – the company is the leading wholesale drinks distributor in the region. www.staustellbrewery.co.uk
Media Contact: Charlotte Turner charlotte.turner@staustellbrewery.co.uk
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